I spend a lot of time at work playing beauty detective, getting the inside scoop on the products celebrity makeup artists use on their clients and the skincare picks the A-list use at home. Not content with simply having access to the best brands and experts, however, countless celebrities have tried their hand at creating their own beauty products—some incredibly successful (hello, Fenty Beauty) and some not so much (remember Jessica Simpson's Dessert Beauty?). But which of these celeb-stamped products have actually made the departure from gimmick to respected beauty product? And which ones are worth spending your money on? Keep scrolling for eight favourite celebrity-brand beauty products that are genuinely good.
You might have spotted Flower Beauty in the aisles of Superdrug and not even realised it was a celebrity beauty brand, but in fact, this affordable makeup line is the brainchild of Drew Barrymore. There's an amazing face primer in the range that constantly sells out, but it's the foundation that really impressed me. Coming in at just under £13, the coverage and dewy finish rival that of some of the most expensive foundations I've tried. Trust me—it's seriously good.
It was the lip kits everyone went crazy for when Kylie Cosmetics launched back in 2015. Sure, if you like a full-on Kardashian-style matte pout, they're good—and they last—but it's the eye shadow palettes are most worth the cash. They have a creamy texture, are really pigmented, and always contain a great mix of matte and shimmer shades.
Starting life as a blog for Gwynnie to share her thoughts on health and wellness, Goop is now something of a global empire and even has its own beauty brand. Even if you don't buy the "emotional detox" line, this blend of Epsom and Himalayan salts is incredibly relaxing and calming after a long day, and makes the best-smelling bath around.
Rosie Huntington-Whiteley's Rosie for Autograph makeup range is the jewel in the crown of the Marks & Spencer beauty hall. As would be expected, all of the products are high-performing and focused on creating that soft, glam look Rosie is known for. I love the entire range, but her pretty cream blusher is my pick of the bunch.
I love Rimmel lipsticks (they're affordable, come in a great range of textures and shades, and last incredibly well), but put Mossy's name on anything and I'm there. For great pillar-box reds and classic nudes, you really can't go wrong with this collaboration.
Fenty Beauty is what a celebrity beauty brand looks like done right. Rihanna totally changed the game with her inclusive range of foundations and cool-girl highlighters, but it's her Lip Paints that I'm truly obsessed with. Uncensored is a classic red that genuinely suits every skin tone, and the liquid formula lasts through eating and drinking.
Gigi's collaboration with Maybelline was a major hit, with products flying off the shelves as soon as they landed. Thankfully, there are still some gems to be found, including one of my favourite products from the range—this illuminating liquid highlighter. You can wear it alone for an intense strobe effect, but I prefer to mix a little with my foundation for a dewy look.
When model Miranda Kerr turned her attention to beauty, I was intrigued. Kerr is renowned for her love of natural beauty, so it was no surprise that Kora Organics is a certified natural and organic brand focusing on glowing, healthy skin. The Noni Glow Face Balm is an easy, on-the-go moisturiser that can be used to hydrate skin but also doubles as a natural highlight for sheeny skin.