The £30 Bra Everyone Is Buying on Amazon Now

This festive season, Calvin Klein and Amazon are doing things differently. The two powerhouse brands have come together to create a new way for customers to shop their favourite pieces. In tech-forward pop-ups in both New York and Los Angeles, along with online in the UK at amazon.com/mycalvins, exclusive pieces will be available to shop before they have released at department stores next year.

One standout hit was a fresh take on Calvin Klein's classic bralette, now offered in multicolored stripes and zebra print. The £30 style is already a best seller on the site, but the brand-new print is a fun step away from the white, grey and black we usually find ourselves wearing.

Popping to do some Christmas shopping in the Big Apple anytime soon? For those able to make it into the stores, free customisation and cool dressing rooms armed with an Amazon Echo to answer questions and even switch up the lighting offer an in-person shopping experience that feels decidedly different. You'll also find customer reviews posted alongside products and a smart checkout, allowing you to make purchases with Amazon Pay. But if a trip to New York or L.A. isn't in your agenda (we can dream, rights?), there's nothing easier than adding your favourite pieces to your online basket (especially if you happen to have Prime).

Read on to shop a few of our Calvin Klein bra picks, available now.