Liquid Blush Is My Must-Have Product—This Is the Best I've Ever Tried

You don't have to know me well to know that I take a minimalist approach to makeup. However, this isn't to say that I don't like makeup at all. In fact, I love makeup. I simply want my face to look like my face, just fresher and more alive. I like formulas that fuse with skin to create a natural finish and take less than a minute to swipe on and blend out with my fingers. 

As a result of my specific makeup requirements, I tend to lean towards products that do a few things at once. For instance, I like blushers that can be patted on to my eyelids; lipsticks that have a nourishing, balmy texture; and concealers that are creamy enough that I can forgo foundation entirely. And while all of these products have a place in my routine, the one product I simply could never go without is a creamy liquid blush. The way in which a liquid blush has the power to brighten up your entire face in a matter of seconds and deliver a dewy, healthy-looking glow goes totally unrivalled. And there is one liquid blush in particular that has totally blown me away. 

by-terry-brightening-cc-liquid-blush-299008-1649086841365-image

(Image credit: @SHANNONLAWLOR)

There are few new launches from By Terry that don't blow me away—I swear by the brand's Cellurose CC Serum for instant luminosity, would hate to be without the shine-reducing powers of Hyaluronic Hydra-Pressed Powder and consider Hyaluronic Hydra-Balm Lipsticks to be some of the best around. So when I heard that the brand was launching its iconic CC serum in a liquid-blush formula, I knew I had to be one of the first to try it. 

I first saw the product in action a few months ago, at the Emilia Wickstead A/W 22 show at London Fashion Week, where celebrity makeup artist Naoko Scintu used it to create one of the most glass-like glows I've ever seen. Since then, barely a day has gone by that I haven't had it on my cheeks.

Available in two shades, a sheer pink blush and a bronzing, sun-kissed copper, Brightening CC Liquid Blush is formulated with white rose stem cells to hydrate skin and leave a naturally glowing radiance, making it the ultimate product to tap in to cheeks when you can't be bothered to apply much else. On top of that, the subtle shimmering luminescence helps the high points of the cheeks catch the light for an amped-up glow. 

Since using it, I have found it to be the quickest and easiest way to breathe some life into my skin—just brush it on (the pen format is very easy to use), tap it in with your fingers, and head out. Unlike so many other formulas out there, the finish isn't tacky, the shimmer isn't chunky, and the colour payoff is sheer enough to make blending a breeze but pigmented enough to feel like you're actually doing something.

In fact, the finish of this blush is so beautiful that even my boyfriend (who, a few years ago, didn't even notice I'd had seven inches cut off my hair) has asked what I have been doing differently to my skin. "It just looks healthier," he said. In my book, that makes this product a wonder. So if, like me, you like your makeup to work hard without looking as though it's working hard, this handy pen could be just what you're after.

Shop More Liquid Blushers

Next up, if your skincare and makeup are pilling, here are six ways to stop it.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.