The Lesser-Known, Chic Shoe Brand Taking Instagram by Storm

Every now and then, a brand comes along that we find it hard to imagine our life (read: wardrobes) without. There are key dates such as BZ (that's Before Zara) and BMG (Before Mansur Gavriel) that can claim the kind of status we're talking about. And there may be a similar story to be told in the future about a chic shoe brand called By Far.

Based in Bulgaria and far from widely available, this accessories brand has a considered approach to shoe design, tapping into the modern minimalist's want for unfussy but unique footwear. All styles err on the right side of vintage-looking, and the colourways and heel heights make them versatile enough to feel like special everyday shoes. They've also led the charge in the rebirth of Carrie Bradshaw–inspired, square-toed sandals, with the iconic '90s style shaping a large portion of their new-season collection.

Celebrities and off-duty models agree: Kate Bosworth, Elsa Hosk and Karlie Kloss are just a few of the high-profile names who have joined the By Far fan club. From Parisian influencers who find the label's midi-heel sandals a welcome break from the regular espadrille routine through to L.A. girls who want bright white heels to shine brightly in the sun, there's a global following for women who like their shoes to be comfortable but noticeable, too.

Keep reading to see a handful of By Far's ambassadors, and then shop the new season collection for yourself.

Shop By Far Shoes

These are so Carrie Bradshaw, in every sense of the word.

A minimalist design that will go with everything.

Slingbacks are big news this season. The cream colour is always a good choice. 

These mules are stacking up on Instagram.

Did you hear? Red is the trendiest colour of the season.

You'll find it hard choosing a colourway, but this orange-red is our favourite.

The perfect "summer in the city" shoes.

The party slingbacks for girls who like to dance—a lot.

Everyone will ask where you got these from.

These have a certain '90s-ness to them, don't you think?