The Lesser-Known, Chic Shoe Brand Taking Instagram by Storm

Every now and then, a brand comes along that we find it hard to imagine our life (read: wardrobes) without. There are key dates such as BZ (that's Before Zara) and BMG (Before Mansur Gavriel) that can claim the kind of status we're talking about. And there may be a similar story to be told in the future about a chic shoe brand called By Far.

Based in Bulgaria and far from widely available, this accessories brand has a considered approach to shoe design, tapping into the modern minimalist's want for unfussy but unique footwear. All styles err on the right side of vintage-looking, and the colourways and heel heights make them versatile enough to feel like special everyday shoes. They've also led the charge in the rebirth of Carrie Bradshaw–inspired, square-toed sandals, with the iconic '90s style shaping a large portion of their new-season collection.

Celebrities and off-duty models agree: Kate Bosworth, Elsa Hosk and Karlie Kloss are just a few of the high-profile names who have joined the By Far fan club. From Parisian influencers who find the label's midi-heel sandals a welcome break from the regular espadrille routine through to L.A. girls who want bright white heels to shine brightly in the sun, there's a global following for women who like their shoes to be comfortable but noticeable, too.

Keep reading to see a handful of By Far's ambassadors, and then shop the new season collection for yourself.

Next, see 12 summer outfit ideas you'll want to wear as much as we do.