The Lesser-Known, Chic Shoe Brand Taking Instagram by Storm

Every now and then, a brand comes along that we find it hard to imagine our life (read: wardrobes) without. There are key dates such as BZ (that's Before Zara) and BMG (Before Mansur Gavriel) that can claim the kind of status we're talking about. And there may be a similar story to be told in the future about a chic shoe brand called By Far.

Based in Bulgaria and far from widely available, this accessories brand has a considered approach to shoe design, tapping into the modern minimalist's want for unfussy but unique footwear. All styles err on the right side of vintage-looking, and the colourways and heel heights make them versatile enough to feel like special everyday shoes. They've also led the charge in the rebirth of Carrie Bradshaw–inspired, square-toed sandals, with the iconic '90s style shaping a large portion of their new-season collection.