The New Bag Brand Is Celeb-Approved and 60% Cheaper Than Most It Bags

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(Image credit: Jacopo Raule/Getty Images)

The market is flooded with It bags that retail for £1K and up, so when we see one for anything less than that, it's really refreshing. In this case, the brand in question is By Far, a celeb and Instagram favourite for its highly covetable shoes—and now, it is making handbags.

The collection consists mostly of croc-embossed mini bags, hovering around £400 to £500. By Far's first handbag collection is available on Net-a-Porter as of today, but Gigi and Bella Hadid have been carrying them for weeks. Given the immense popularity of the brand's shoes (pretty much every pair is an It shoe style) and the early celeb approval, we'd put money on this being the next It bag brand. But then again, we'd rather spend that money on one of the bags…

The initial release of bags is small, but we're still having trouble choosing a favourite among the '90s-inspired edit of minimalist-friendly bags. (FYI: The baguette bags Bella has been carrying around are yet to be released.) Keep scrolling to see the bags for yourself on their celeb fans and to shop the offerings, all of which come in additional colours. As you'll see, they're big-time compliment bait.

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Related: 11 Under-the-Radar High-Street Brands That Are Just as Good as Zara

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.