21 New Pieces Our Fashion Friends Are Losing It Over Right Now

There are many ways to predict what could be a smash hit each season, but for all the runway shows, lookbooks, street style images and viral Instagram trends that present themselves, one thing is always certain: The people whose job it is to decide what pieces will be in store (or online) know best. These are the talented buyers who are attuned to understanding what you want before you even know you want it, and for that reason, we think it’s imperative to check in with our It item–hunting friends making those major decisions behind the scenes. The pieces they fell in love with way back in February—when designers offered up their autumn/winter 2018 collections—are now coming into play. So which trends and key items did they put their business behind? What has already captured the interest of keen shoppers? Keep scrolling to find out.

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(Image credit: @lisa.aiken; PICTURED: Lisa Aiken in The Row sandals)

We found out by tapping the top brains in the business at Net-a-Porter, Browns, Gang of Earlybirds, Couverture & the Garbstore and Harvey Nichols to bring you the inside track. Get your Notes app ready—we’re about to get so far ahead of autumnal trends that you’ll feel like harvest festival has already come and gone.

Related: These 6 New Bag Trends Will Make You Want to Start Writing Your Christmas List

Related: My Not-So-Capsule Capsule Autumn Wardrobe Looks Like This

Next up: the autumn outfit ideas worth copying.

Opening Images: @lisa.aiken, Gang of Earlybirds, @louloudesaison and Net-a-Porter

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.