Some of London's Most Influential Fashion Buyers Told Me What to Buy This Autumn

Out of all the fashion insiders I follow, it’s buyers whose personal style I keep a particularly close eye on. I consider them the ultimate tastemakers. It is, after all, their job to know the next big products and brands and decide what they think their customers should be investing in.

Buyers see more fashion shows than anyone and spend weeks sifting through products in showrooms to dictate the best of the best each season. As part of our Wishlisting series, we ask people in the industry to share with us their current shopping lists. So as we're now turning our attention to a new season, it seemed only fitting to ask those who've seen everything that's coming up for the next six months what they're buying for themselves.

Buyers autumn 2019 wishlist:


Style Stalker

Natalie Kingham, the fashion and buying director at MatchesFashion, has sent me a seriously elegant new-season capsule comprised of Bottega Veneta accessories, Raey suiting and a beautiful Colville shirtdress. Whenever anyone asks me for shopping recommendations in London, I always recommend the Shop at Bluebird and Browns Fashion boutiques, and so I had to ask their buyers for their own new-season wish lists. Keep scrolling for the autumn pieces destined for cult status, according to those who know.

Natalie Kingham, Fashion and Buying Director at MatchesFashion

 Octavia Bradford, Womenswear Buyer at Browns

Claire Mile, Buying Director at the Shop at Bluebird 

Next up, see our guide to the key trends for autumn/winter 2019.

Related Stories