Goodbye to the closed doors–"you’re not on the list" attitude surrounding catwalk shows! The British Fashion Council has put a new spin on London Fashion Week by holding a repeat performance of four major catwalk shows two days after LFW draws to a close for the ticket-buying public. Temperley London, Holly Fulton, Emilia Wickstead and Mary Katrantzou will restage their A/W 16 shows for open audiences. The BFC says that each designer will "own the day" by showing to the public between two and four times—a move that opens up the experience directly to the consumer.
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The front row at Topshop Unique S/S 16.
London has led the charge in finding smart new ways to open up the designer collections for an immediate opportunity to shop the trends as they emerge from the catwalk. You can now enjoy exclusive offers from more than 150 brands at LFW, not to mention Topshop Unique, Burberry and House of Holland who release some of their collections for digital purchase as soon as the first model has touched down on the catwalk.