Sep 12, 2019

A Month Ago, I Didn't Own This Colour—Now My Wardrobe's Full of It

by Maxine Eggenberger

If we were to ask you to dream up an autumnal colour palette, which shades would you include? Perhaps burgundy with a helping of tan, khaki and navy? Although the aforementioned colours are certainly proving popular right on cue, autumn 2019 is also shaping up to be one of the most colourful on record. Shades of lime and lilac have long dominated the shops, but now, a new hue is set to surpass their appeal. Buttermilk not only sounds tasty but, as it turns out, it's one of the season's most delectable trends too. "What started off as a micro-offshoot from last year's omnipresent beige is now bigger business than many might have expected," explains Hannah Almassi, Who What Wear UK's editorial director.

Buttermilk Fashion Trend: The buttermilk trend was evident on the autumn/winter 2019 catwalk

Photo:

Who What Wear UK/Getty Images

Pictured clockwise from top left: Molly Goddard; Lanvin; Lemaire; Courrèges

We're the first to admit that its presence on the autumn/winter 2019 runways came as a surprise. However, it's already proving itself to be a welcome addition to our new-season wardrobes. Synonymous with summer, pale yellow tones help to brighten the face and will bestow your skin with a glow akin to spending two weeks in the Maldives. Don't believe what you've heard—blondes suit this shade just as well as those with darker tresses. Keen to give the buttermilk fashion trend a go but unsure where to start? We suggest using the below as your basis. Keep scrolling to see how influencers are wearing buttermilk at the moment. Then, once you're suitably hooked, shop our favourite pieces.