If we were to ask you to dream up an expensive-looking colour palette, which shades would you include? Perhaps burgundy with a helping of tan, khaki and navy? Although the aforementioned colours are certainly proving popular right on cue, autumn 2023 is also shaping up to be one of the most colourful on record. Shades of lime and red have long dominated the shops, but now, a new hue is set to surpass their appeal. Buttermilk not only sounds tasty but, as it turns out, it's one of the season's most delectable trends too, loaning a premium finish to a variety of ensembles. What started off as a micro-offshoot from last year's omnipresent beige is now bigger business than many might have expected and I, for one, am here for the update.
We're the first to admit that this buttery-yellow presence on the autumn/winter 2023 runways came as a surprise. However, it's already proving itself to be a welcome addition to our new-season wardrobes, and has been a hit on the occasionwear circuit, too, practically dominating the Coronation back in May, infiltrating every wedding since. What's more? It really does suit everyone. Synonymous with summer, pale yellow tones help to brighten the face and will bestow your skin with a glow akin to spending two weeks in the Maldives. Don't believe what you've heard—blondes suit this shade just as well as those with darker tresses.
Keen to give the buttermilk fashion trend a go but unsure where to start? We suggest using the below as your basis. Keep scrolling to see how influencers are wearing pale yellow at the moment. Then, once you're suitably hooked, shop our favourite pieces for every budget.