Burberry's LGBTQ+ Message Has Put Queer Fashion on the Map for Good

Our understanding of gender and sexuality has come far since the S/S 00 Burberry ad campaign, both in and out of fashion. Shortly after its release, Christopher Bailey joined the company and soon rose to its helm, transforming a business that was burdened with a negative reputation of ubiquity into a go-to genteel purveyor of heritage items sought after in every corner of the luxury world. Often understated and always precise, Bailey promoted old-fashioned prestige and tradition, establishing the name as the most British of British fashion brands. But now, as Bailey departs, having spent the best part of two decades artfully wrestling the Burberry check into many comfortable and subtle iterations, he’s woven a rainbow flag through it.

Photo: Courtesy of Burberry; PICTURED: Burberry Campaign 2000

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