We've Just Worked Out Where Fashion Girls Buy Their Forever Watches

More than any It bag, investment shoe style or fashion extravagance, a forever watch can really claim to be the most important purchase a woman will ever make (or receive, should she be so lucky). Timepieces can last a lifetime, often becoming precious heirlooms and always eliciting more compliments over the years from in-the-know girls than anything else. Nothing says chic quite like a carefully chosen, beautifully maintained Rolex, and we now know exactly where we'll buy one.

Photo:

Phill Taylor

Pictured: Carl F. Bucherer Manero (£9000)

Perhaps you'd like to mark a particular milestone—that major job you won, the birthday that means the biggest deal, a relationship that's blossomed into something everlasting—but where to begin? There's an number overwhelming choices in the marketplace, but we have a secret weapon up our statement sleeves, and it will make locating your dream watch a doddle. Introducing Buchererthe watch retailer to those in haute horology circles in Europe, and finally—after over a century—it's just arrived in the UK.

Photo:

Phill Taylor

Pictured: Gucci Le Marché des Merveilles (£560)

Since 1888, when Carl F. Bucherer founded the company, it has been blazing a trail: Its Lucerne-based flagship store in is the very epitome of watch shopping and Swiss luxury. Just the fact that it has one of world's leading selections of Rolex watches should put things into context. Bucherer only offers the ultimate in heritage brands—from Cartier to Longines—remaining true to its company ethos that quality watchmaking really does matter, whether we're talking about a £50,000 Jaeger-LeCoultre splurge or a £50 Swatch treat.

Photo:

Phill Taylor

Pictured: Rolex Lady-Datejust (£8400)

This epic selection is now coming to our shores: You can purchase online or head to any of Bucherer's London locations, but either way, you can be sure to expect impeccable Swiss service, know-how and hard-to-get exclusives.

Photo:

Phill Taylor

Pictured: Jaeger-LeCoultre Reverso (£6450)

As for watch trends in 2017, personal style and expression are king. So, in essence, anything goes—so long as you fall in love with it. Chunky unisex styles with mixed-metal finishes are just the ticket for a serious work wardrobe. But you'll just as easily hunt down fun fashion timepieces from the likes of Gucci (an embroidered tiger on the fashion house's signature striped webbing, anyone?) or delicate, vintage-look bracelet styles for the daintier girls out there.

Photo:

Phill Taylor

Pictured: Longines Master (£1750)

One thing you really do need to, erm, watch out for is Bucherer's Blue Editions collection. It's where 10 key super brands have been drafted to craft exclusive pieces in a particular shade of indigo blue. For the uninitiated in the watch world, this is an innovative concept that literally breaks every strict rule in a very old-fashion business, and as such, our inside sources tell us these are already flying off the shelves and being reordered like crazy. No small wonder when more and more girls are reportedly ditching classic black and tan straps for this goes-with-everything hue.

Now all we need to decide is which style we love most…

Head over to Bucherer.co.uk to see the latest collections you can shop online now.