Over the last decade, the fashion landscape has changed beyond recognition. From the birth of Instagram to the growth of online shopping, the way in which we buy clothing and consume content is rapidly changing. One of the more unexpected (but certainly not less notable) changes has been the proliferation of genuinely covetable midrange brands.
For the last few decades there has been a fairly clear division between high street and designer, but recently the lines have been blurred thanks to young labels challenging the big names in luxury for the spotlight. These startups have seen rapid expansion, in part due to Instagram's platforming potential, but also through the power of fashion influencers: Get your products onto the right feeds and you'll quickly see results.