How to Wear Brown and Not Be the Subject of Endless Poo Emoji Jokes

This season has seen the emergence of traditionally "awkward" autumnal shades, and Net-a-Porter's Fashion Director Lisa Aiken said that it's a retail myth that you can't sell brown. It's a retail myth that designers have tried to challenge this season, with the likes of Nina Ricci, Mulberry and Tory Burch embracing brown-on-brown styling.

Photo: Rex Features; PICTURED: Head-to-toe brown at Mulberry A/W 17.

You might consider the concept tricky, however, influencers galore are taking on all the poo emoji jokes by wearing it from head to toe. Brown corduroy suiting is the surprising hit on the high street this season—H&M and Mango's trouser suits have become Instagram sensations. Meanwhile, caramel knitwear paired with brown trousers is one of the most expensive-looking new outfit combos we've spied on the street style set. Keep scrolling to see six of our favourite all-brown outfit ideas and to shop the looks.