We always advocate spending your money wisely, which is why it's important to take a moment to consider who your purchase will benefit before you hit that "confirm order" button on any checkout. Knowing where your valued pounds are going will not only help you to shop more mindfully, but also can create an incredible ripple effect for the better.
Knowing that it's vital that we celebrate and support the Black community in the UK, we've searched the country for both the up-and-coming and established designers and names across fashion and beauty that are well worth adding to your wardrobe and beauty stash. Whilst we're not here to give you a history lesson (although, you can donate and support The Black Curriculum, which addresses the lack of Black British history in the UK curriculum), we can point you towards the best Black-owned British fashion and beauty brands, of which there are an impressive number.
Black History Month is an excellent time to champion the brilliant Black-owned brands in our country, but it shouldn't be the only time we pay attention to our homegrown talent. So, if you're looking to get ahead of the crowd and make an informed decision as to where your money really goes, keep scrolling to see our list of the brands to buy from now and bookmark for future shopping moments.
1. WALES BONNER
Though she started with menswear, Grace Wales Bonner's androgynous creations have morphed into successful womenswear collections. You'll find cosy knitwear alongside sleek tailoring that references the Black British experience in the '60s and '70s.
2. KAI COLLECTIVE
Kai Collective's euphoric prints and form-fitting silhouettes are part of what makes the brand so instantly recognisable. The London-based label was founded by fashion and travel blogger Fisayo Longe, and now boasts over 125,000 followers on Instagram, upping its offering from the popular marbled mesh tops to knit dresses, pyjamas, robes and even swimwear.
3. LISA FOLAWIYO
Fashion insiders love Tove (including Who What Wear UK columnist Monikh Dale), and it's clear to see why. The brand offers elevated, feminine pieces to suit all occasions with the intent to encapsulate strength and beauty.
Love bold prints? Lisou is the brand for you. Specialising in silk pieces with a twist, Lisou's collections take classic silhouettes and add vibrant hues and patterns, with all prints designed in-house.
We spotted Roop's gorgeous bags a few years ago, and since then the brand has gone from strength to strength. The recognisable styles are inspired by traditional Japanese furoshiki. Also, they're made from remnant, deadstock and vintage fabrics to be as sustainable as possible.
Fashion-forward ethical brand Jakke is definitely one to bookmark for standout pieces. With a focus on slow fashion that aims to be less harmful to the planet, the brand uses recycled and vegan fabrics for its bold designs and double-tap-worthy pieces.
8. GROVE AND VAE
Grove and Vae's goal is simple—affordable, quality jewellery that is as much a part of your everyday outfits as the clothes themselves. You'll love the 14K gold vermeil earrings, rings and necklaces designed with longevity in mind, and the brand's 12-day advent calendar is well worth keeping an eye on in the run up to Christmas.
9. BIANCA SAUNDERS
Bianca Saunders takes inspiration from her British and Jamaican background to create her menswear collections. Classic silhouettes are refreshed with modern twists such as this asymmetric neckline. This might be menswear, but we can totally see ourselves wearing this oversized.
10. MARTINE ROSE
Another pioneer in menswear design, Martine Rose first garnered attention after her refreshing debut at London Collections Men in 2012, but it's her logo T-shirts and exaggerated, oversized fits that have become cult favourites in 2023. Expect nods to subculture, androgynous shirting and streetwear-inspired separates.
Apparently, a flair for tailoring runs in families, as proven by Charlie Casely-Hayford, who set up the brand with his late father, Joe Casely-Hayford. As well as bespoke tailoring services, you can find wardrobe staples like this super-soft merino knit that works for both men and women.
13. ACE & PRINCE
14. NUBIAN SKIN
15. SUNDAY ARCHIVES
If you don't fall in love with every single one of Sunday Archives' pieces, we'll be surprised. Seamlessly combining romantic silhouettes, luxe fabrics and understated glamour, Sunday Archives specialises in the kind of unapologetically feminine and timeless designs that you'll want to wear for years to come.
16. ROXANNE RAJCOOMAR-HADDEN
17. FARAI LONDON
18. MAISON BENT
19. LJ SIGNATURE
Cousins Jackie and Lisa combined forces to create a line of sleepwear in celebration and acknowledgement of the union of nightwear and headscarves. The collections feature prints that match hair-protecting headscarves and incorporate sizes 8 to 26.
20. KEMI TELFORD
21. TTYA LONDON
22. SINCERELY NUDE
23. JAWARA ALLEYNE
24. PAT MCGRATH LABS
25. CHARLOTTE MENSAH
Whilst multipurpose oil isn't the only product that Liha offers (check out its mud cleanser and candles, too), this best seller is a luxurious, tuberose-scented moisturiser that doubles up as hair and body oil. Just run the bottle under warm water to soften the product and unlock its full potential.
28. THE AFRO HAIR & SKIN CO.
The Afro Hair & Skin Co. has some of the chicest packaging we’ve seen in a while (it's always nice to see something pretty on our beauty shelves), and its products are much-loved. From shampoo bars to face masks, we guarantee you’ll love it all.
30. MAYA NJIE
It would impossible to compile a list of Black, British-owned beauty brands without including Maya Njie. The East-London–based perfumer is an expert in creating transformative, complex fragrances that will stay with you long after the first spritz. My favourite? The juicy, fresh holiday breeze that is Tropica, or the deep, warm and spicy Tobak.
31. YARD + PARISH