7 Brands That Are Just as Strong as Zara

Love Zara and consistently shop the new arrivals section? Same. We’re always down to uncover a fresh Zara find here at WWW HQ. Whether it’s the latest French-girl favourite or a sleek new coat, the offering at the on-trend retailer just always seems to be in line with what we’re coveting at any given moment. But there are actually a few other affordable brands out there that we also hit up for forward must-haves. After all, variety is the spice of life, right? So incorporating a range of affordable brands into our wardrobes is crucial to keeping it unique and robust. Curious about the stores we’re into just as much as Zara? Keep scrolling to check out the brands our editors consistently wear on repeat, and shop their favourite finds from each.

1. & Other Stories

Brands like Zara:  & Other Stories

“& Other Stories is one of my go-to brands. Every time I go on the site, I find so many special pieces mixed in with tons of great basics. The quality is better than a lot of other brands with a similar price point. Oh, and they also have great shoes, which is worth a lot.”

Shop Allyson's must-haves:

The colour, the cut-outs, the shape—this is such a strong dress. 

I’ll live in these trousers this season. 

2. H&M 

Brands like Zara:  H&M

“I always turn to H&M for both on-trend pieces and basics that hit at a great price point. I especially love their premium collection, which uses high-quality fabrics and always has forward design elements—but you have to act quickly since they always sell out fast.”

Shop Kristen's must-haves:

This dress looks so much more expensive than it is. 

White jeans are one of my favourite spring fashion moments. 

3. Mango

Brands like Zara:  Mango

“Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango’s current pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season.”

Shop Lauren's must-haves:

Tweed is being updated in bright shades over at Mango. 

Thin strap details are still huge this season. 

Such an excellent all-rounder dress. 

4. Topshop

Brands like Zara:  Topshop

“Topshop is a go-to brand for me. They stock a selection of the biggest trends that are affordable but look so expensive.”

Brands like Zara:  ASOS

“If I’m on the hunt for affordable items that look designer, I consistently hit up ASOS. Seriously. I have various pieces with forward design elements that consistently get compliments.”

6. COS

Brands like Zara:  Everlane

“COS has only recently become a must-shop place for me. Its most recent collections have nailed the perfect combination of trend-led and classic pieces. So whether I’m looking for a great Breton or a gorgeous white dress, this is where I’ll be shopping this season.”

Shop Elinor's must-haves:

I’m obsessed with this entire look. 

In case you were in any doubt that tangerine is the shade to be seen in this year.

7. Massimo Dutti

Brands like Zara:  Massimo Dutti

“Massimo Dutti is a Spanish brand that offers the same sort of chic and polished pieces that Zara does. While the price point is ever so slightly higher than Zara’s, there is a feeling of increased quality.”

An ensemble I’d like to replicate in its entirety. 

Next up, the biggest spring/summer 2022 fashion trends to know. 

This piece originally appeared on Who What Wear U.S.

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