Love Zara and consistently shop the new arrivals section? Same. We’re always down to uncover a fresh Zara find here at WWW HQ. Whether it’s the latest French-girl favourite or a sleek new coat, the offering at the on-trend retailer just always seems to be in line in what we’re coveting at any given moment. But there are actually a few other affordable brands out there that we also hit up for forward must-haves. After all, variety is the spice of life, right? So incorporating a range of affordable brands into our wardrobes is crucial in keeping it unique and robust. Curious about the stores we're into just as much as Zara? Keep scrolling to check out the brands our editors consistently wear on repeat—and shop their favourite finds from each.
1. & Other Stories
"& Other Stories is one of my go-to brands. Every time I go on their site, I find so many special pieces mixed in with tons of great basics. The quality is better than a lot of other brands with a similar price point too. Oh, and they also have great shoes, which is worth a lot."
"I always turn to H&M for both on-trend pieces and basics that hit at a great price point. I especially love their premium collection, which uses high-quality fabrics and always have forward design elements—but you have to act quickly, since they always sell out fast."
"Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango's current pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season."
"Topshop is a go-to brand for me. They stock a selection of the biggest trends that are affordable, but look so expensive."
"If I'm on the hunt for affordable items that look, designer, I consistently hit up ASOS. Seriously. I have various pieces with forward design elements that consistently get compliments."
Cos has only recently become a must-shop place for me. Its most recent collections have nailed the perfect combination of trend-led and classic pieces. So whether it's a great Breton or a gorgeous white dress, this is where I'll be shopping this season.
7. Massimo Dutti
"Massimo Dutti is a Spanish brand that offers the same sort of chic and polished pieces Zara does. While their price point is ever so slightly higher than Zara's, there is a feeling of increased quality.