This Affordable Minimalist Brand Is a Fashion Industry Secret

Until recently, chic U.S. brand Everlane was one of those things you'd have to take a transatlantic flight to get a hold of. (Not exactly wallet- or environmentally friendly, despite the company's more sustainable outlook.)

However, the relatively affordable clothing line that makes the best not-so-basic basics now ships to the UK. Plus, it offers free shipping for orders over $100 (that's about £77). From its silk tops and tees to its trousers and shoes, everything the brand makes is an automatic hit, so it's no surprise it has a loyal following of fans.

The most high-profile of late is the Duchess of Sussex, Meghan Markle, who wore Everlane's £138 tan tote for her first-ever public appearance with her now-husband, Prince Harry. It subsequently sold out, although happily, it is now back in stock. But it's not just Meghan who's a fan of the brand. Celebrities like Angelina Jolie, Sienna Miller, and Karlie Kloss have all been spotted wearing coats, T-shirts and trousers by the brand.

Everlane UK: Meghan Markle tote



Style Notes: The Duchess of Sussex wearing the Everlane tote with a simple white shirt and skinny jeans.

Everlane UK: Sienna Miller t-shirt



Style Notes: Sienna Miller in an Everlane tee with smart grey joggers. 

As if celebrity endorsements weren't enough, some of our favourite minimalistic women on Instagram also regularly wear the brand. Alexis Foreman and Brittany Bathgate have posted about Everlane's jeans, for example.

Everlane UK: Alexis Foreman in jeans



Style Notes: Alexis Foreman's inclusion of a black tee and grey blazer in this outfit make white jeans less scary. 

Everlane UK: Brittany Bathgate in jeans



Style Notes: Thank Brittany Bathgate for your modest-but-cool summer office outfit idea. 

Our advice is to also stock up on the brand's silk shirts, simple sandals and oversized blazers. Keep scrolling for our edit of the best pieces to buy now from Everlane, and then carry on going to discover similar brands.

Shop Our Everlane Picks

The tote made famous by Meghan Markle. 

Every summer outfit will look smart with this blazer. 

Pair with straight-leg jeans and Chelsea boots. 

Everlane isn't the only label that perfects basics. Keep scrolling for three others we think get them really right. 

1. Arket

Owned by the H&M group, Arket opened its first flagship store in the world in London. Arket stocks all your classic basics—from striped shirts to gorgeous camel knits to jeans that are well-priced considering the quality.

Everlane UK: alyssa coscarelli wearing arket jeans



Style Notes: Alyssa Coscarelli wears simple Arket jeans with an oversized blazer. 

Ideal for the colder weather. 

Sandals or heels go best with these jeans. 

A quality T-shirt at an affordable price. 

2. Weekday

Weekday offers a more youthful take on Scandinavian style if Arket isn't your thing. From chunky knits and cool tees to must-have jumpsuits and shirtdresses, this is ideal for your cool-girl basics.

We love Weekday's fun jewellery. 

3. Totême

Elin Kling's Totême is the quickest way to steal her elegant, cool and covetable style—all while investing in pieces you'll wear for years to come.

You'll keep this piece forever. 

A sensible and timeless purchase if we ever saw one. 

Next up, the biggest trends for spring/summer 2019.

This story was published at an earlier time and has since been updated.

Opening Image: @syphonyofsilk

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