Although Zara had an outstanding year in 2014, its grossing sales didn’t beat the brand’s biggest competitor: H&M. Today, Zara’s parent company Inditex announced a seven per cent sales increase from the previous year. While this is certainly great news for the Spanish-owned brand, Fashionista reports that H&M doubled Zara’s growth with a 14 per cent rise in 2014. There’s no doubt both brands are killing it when it comes to sales but numbers show fast fashion shoppers favour H&M.
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