Accessory Alert: Shop the Bag That's Taking Over Copenhagen

Here at Who What Wear UK, we’re always on the lookout for a hot-ticket accessory. We know, it does sometimes feel as if there’s a new It bag popping up on a weekly basis, but sometimes there really is just one killer item that gets us all talking. The piece that’s on all of our minds right now? It’s the Boyy bag.

Haven’t heard of it? You could well be forgiven for not knowing this street style–approved brand—it’s not an obvious choice, and without the look-at-me finish of a flashy designer bag, it could easily pass you by. But let us reassure you that this has quickly achieved cult status, and it’s not hard to see why. It’s so versatile and wearable it’ll undoubtedly become your go-to piece; plus, the classic aesthetic means it won’t date quickly like other statement pieces, making it a real investment buy to see you through this season and the next (and the next).

There’s a number of iterations, from the everyday practical bucket bag to the classically inspired top-handle tote. We’re pinning this to be the hardest-working handbag in your wardrobe. Click through to see how the style set wears theirs and to shop our favourite styles.