These Youth Drops Are So Good They Sell Every 27 Seconds, and I'm Obsessed

If there is only one piece of advice I wish I could give to my teenage self, it would be to take better preventative care of my skin. Sure, I might have been cleansingexfoliating and moisturising, but when it came to protecting my skin from environmental aggressors such as UV rays and pollution, my vigilance was shoddy. Now, I’m left with pigmentation, fine lines and issues with my skin texture in certain areas of my face. And the worst part is the damage is already done.

That’s right, once pollution and UV rays have their grasp on your skin, there’s very little that can be done to reverse the damage. Of course, certain products can work to better the appearance, but nothing can truly take your skin back to normal. As I have got older, I’ve become borderline obsessed with making sure that my skin is protected from the environment. And when I learned that indoor pollution can be up to five times more concentrated than outdoor pollution, I stepped up my daily antioxidant game tenfold.

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(Image credit: @THELONDONFOXX)

After a few days of asking every beauty editor and skin expert I know what products I should look into, I noticed that one in particular kept springing up. The Body Shop Drops of Youth Concentrate (£26) was recommended to me countless times as a means to not only protect my skin from further damage but also deliver deep hydration for a plump, youthful, glowing finish.

A quick Google search showed that actually, this little serum was quite the hit amongst customers. Jam-packed with natural antioxidants to combat the effect of everyday pollutants on the skin, customer reviews bring up its ability to clear breakouts, minimise the appearance of wrinkles and smooth uneven skin texture. Given the strong testimonials, when I discovered that one bottle sells every 27 seconds, I can’t say I was surprised.

Before we get into this, I want to make it very clear that when it comes to any form of anti-ageing product, I’m a sceptic. I’m much tougher and quicker to scrutinise any product that promises to reverse the signs of ageing. So, ignoring the fact that this serum isn’t going to make anyone look 10 years younger (because no serum will), it’s one of the best skincare products I have come across in a long time. It’s non-irritating, non-comedogenic (that's the fancy term that brands use to say something doesn’t block pores) and really nourishing. It leaves my skin healthy-looking, glowing and refreshed. It does for my skin what multivitamins appear to do for my immune system; it just makes everything a little bit better. 

And the great news is that the now-famous Drops of Youth formula comes in an array of other products too, all equally as brilliant as each other. Keep scrolling to shop the other Drop of Youth products that I reach for when I want to inject some life into my tired complexion.

Next up, Victoria Beckham uses this unexpected beauty product, and we're obsessed

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.