Just when you thought things were winding down in the world of need-it-now bags, Salvatore Ferragamo is shaking things up with a brand new style, the Fiamma. Eponymously named for the founder’s daughter, it’s an ode to her legacy. This ladylike, structured satchel made its debut on the F/W 14 runway, but the fun starts this week as a video campaing announcing its arrival hits the internet and said bag hits the stores. A series of films featuring Roman princesses, Brazilian heiresses, and even a Who What Wear favourite, Langley Fox Hemingway, illustrate how iconic style is passed on throughout generations. To start your own family tradition, shop the collection here.
Salvatore Ferragamo Fiamma bag, from a selection, starting at $1650