Artists' Choice: 24 Brands Black Beauty Experts Always Keep in Their Kits

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(Image credit: @jessicasmalls)

August is National Black Business Month, and while we love celebrating our favorite Black artists and Black-owned beauty brands all 365 days of the year, we felt it was an especially opportune time to shine a spotlight on some of the beauty industry's best artistic talent and the Black-owned businesses and products they love, consistently use, and recommend to friends, family, A-list clients, and, of course, you! 

Below, we asked leading hairstylists and makeup artists (who regularly work with the glamorous likes of Tracee Ellis Ross, Naomi Campbell, Gabrielle Union, Laverne Cox, and so many more) which Black-owned brands and formulas we'd regularly find tucked into their product kits, showers, and high-standard beauty regimens. Keep scrolling! Our panel of experts are sharing 24 Black-owned beauty brands you can support this month in honor of National Black Business Month and always. 

AJ Crimson Beauty

Pat McGrath Labs

Pattern Beauty

Mixed Chicks

Mielle Organics

Flawless by Gabrielle Union

Design Essentials

Klur

Black Girl Sunscreen

Shani Darden Skin Care

Nyakio

Pholk Beauty

Juvia's Place

Danessa Myricks Beauty

Scotch Porter

Felicia Leatherwood

The Glowcery

Okiki

Herby Box

Kreyòl Essence

Mented Cosmetics

LivSo

Karité

Movita Organics

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.