I'm a Stylist—Here's Everything I Would Actually Buy in the High-Street Sales

Stylist and Who What Wear Fashion Editor, Emily Dawes, wears a H&M jumper.



Black Friday has become a full blown month-long affair, and with sales being thrown at you from all angles since the beginning of November, I wouldn't blame you for tiring or feeling overwhelmed by all the offers. It can be really hard to know where to start (which, for me, often ends up in a lot of panic and not shopping anything at all). There's no denying, though, that now is a great opportunity to make some pretty huge savings, especially on buys you were planning on investing in anyway—whether that's wardrobe updates, Christmas gifts or even pieces for around the house. So, we're here to help decode Cyber Monday for you. I've rounded up the best clothing deals across the board here, the best coats on offer (just in time for next week's cold snap), some crowd-pleasing gifts you can find on sale, and we've scrolled through hundreds of the best beauty deals for you, too. But today is about focusing on what the great British high street has to offer, to help you cut through the noise and focus in on the best high-street deals with a calm head and a cool, considered approach.

As always at Who What Wear, we're only here to talk about the crème de la crème. I'm a stylist and editor who has seen it all after a decade working in the industry, so you could say I have pretty high standards. That doesn't mean I don't shop on the high street, though. You'll know from my weekly column that I just tend to focus on those expensive-looking pieces, the ones that still have a premium feel with a more affordable price tag. Not only does this approach mean a more polished-looking wardrobe, but it also guides me towards more classic, timeless pieces that have staying power. 

Yes, shopping high-street discounts may seem a little contradictory to this responsible theory, but if you shop wisely, the Cyber Month sales are actually the perfect time to invest in these kinds of pieces. Often discounts are across everything, rather than just on a specific end-of-season edit that's discounted for a reason; and they also mean you can bag more premium-quality items on the high street for much less. Think COS cashmerewool coats from Massimo Dutti and Mango's real leather boots

After browsing the best high-street sales so far, I can confirm there are plenty of these elevated styles available with some pretty unbelievable markdowns. Below, I've rounded up the best of the best and linked out the pieces I'm actually considering buying myself. So you can save time and think of this as your one-stop sales shop. With only a few days (and in some cases only hours) left to take advantage of them, scroll on to see the most expensive-looking sale buys you can find on the high street right now.

The Best High Street Cyber Monday Sales


best Cyber Monday high street buys: Marilyn wearing a Mango jacket.



Mango has up to 50% off over a thousand items including some amazing coats, knits and boots to see you through winter. 


Cherry red and leather—this couldn't be more up my street for winter 2023 (and beyond). 

This year I've vowed to invest in more knitted dresses, since they're such an easy piece to throw on in the morning and feel elevated. This will pair perfectly with my knee-high boots. 

Finding real leather ankle boots for under £100 is a Cyber Monday miracle I'm not ready to pass up on. 

I've lost track of the amount of people who have raved to me about these trousers, especially as a more affordable alternative to Agolde's pinch waist style. It's time to check them out for myself. 

My friends all ask me for advice on what to shop for Cyber Monday, and so many are asking where they can find great ballet flats. Well, these are as good as it gets. I love the square toe and mary-jane buckle detail! They'd look so cute now with tights and a mini skirt or dress, but also come spring with some blue denim jeans skimming the top of them and your favourite trench coat. 

2. COS

best Cyber Monday high street buys: COS trousers


Courtesy of COS

We have a real thing for COS's elevated tailoring and capsule staples. There's 60% off a very chic selection right now. Scroll on for the pieces on my list... 


I've had my eye on this jumper for a while now, it's giving me Khaite vibes. 

Perfect for heading into winter. It's practical, but chic too. 

3. H&M

best Cyber Monday high street buys: Abisola Omole wearing H&M



H&M is offering up to 70% off  for members over the Cyber Monday—and it's free to sign up. 


H&M jumpers are top tier this season. 

I always gravitate to H&M's minimalist pieces as they look the most premium—like this coat. 

These classic (and real leather) boots are bound to sell out fast. 


best Cyber Monday high street buys: Emily Dawes wear Whistles Leather Jacket.



Whistles is another of my favourite premium high street brands for top-quality pieces. It is usually on the pricier side though, so Cyber Monday is the perfect time to invest in its elevated wardrobe staples for less, especially the leather items which I really rate (I've worn this jacket on repeat for the last year and it's still buttery soft and looks brand new). There's 20% off everything, including existing sale buys, until Monday. 


So many influencers have this jacket—they convinced me to buy it and now it's one of my most worn wardrobe pieces. It's an investment, but a worthy one in my eyes. 

A pair of silver leather trousers has been on my wish list for a long time—I'm not a huge dress person so I'll wear these for parties, as well as dressed down with cosy knits and chunky boots. 


When it comes to versatile dresses that you can wear to everything from the school run to your next wedding, I (and the rest of the Who What Wear team) often turn to Nobody's Child. They're known for their great dresses, but this year i've also been impressed by their expansion into coats, knitwear and denim—all with a sustainably-minded approach. There's currently 20% off everything with the code BF20.


I wear striped jumpers so often, I know I'd get loads of wear out of this chunky version. 

The perfect black mini that would go so well with tights and knee high boots for party season. 


There's 25% off everything at Abercrombie & Fitch for its best sale of the year, including brand new winter arrivals and, of course, the TikTok famous Curve Love trousers that Karina is wearing here. 


These have garnered thousands of amazing reviews, and they come in three different lengths too. 


Editor Joy Ejaria wears the Anthropologie bag from the Cyber Monday high street sale



Anthropologie does great homeware, and I usually end up buying a lot of my Christmas gifts there too. I've also become a real fan of its fashion offering recently, brought to my attention by some of the brand's viral hits like the designer-looking woven bags and teardrop earrings loved by TikTokers everywhere (yes, I just bought both). There's 25% off everything on site this Cyber Monday, as well as an extra 40%(!) off sale items—and the deal includes its beautiful furniture. Don't skip over this one. 



Erica Davies wears John Lewis Top from Cyber Monday High Street Sales.



John Lewis is a well-loved staple of the great British high street, and with good reason. I don't know about you but I always find myself heading there for the best beauty buys, homeware and gifts (there's something for everyone, I swear). They also, of course, stock so many fashion brands, but its their revamped own brand label that has caught my eye this season—especially the tailoring and accessories which are such good quality. For Cyber Monday, there's a ton of deals across the board (you could sort your entire Christmas list in one go, I swear), including 20% off selected womenswear and a huge (and very rare) £80 of the Dyson Airwrap


This is cosy and chic—a jumper that will last in your wardrobe for years.