It’s that time of year again. No, we’re not talking about the upcoming festivities quite yet, pause that Michael Buble album for now. Today is Black Friday and it’s highly likely you’ve already been with offers through your inbox, tv screens and social platforms alike, with brands kicking off their deals all throughout this week. This U.S tradition (always the day after Thanksgiving) has well and truly made its way across the pond to bring us thousands of pre-Christmas discounts to get our purses stuck into.
Yes, sales are great on paper, but we all know how overwhelming it can be. With every brand under the sun getting involved now, it’s hard to know where to start and what to spend that hard-earned cash on. Not to worry, that’s our job. This week we’re here to help edit down the deals and bring you the best buys to focus on, so you don’t end up with a pair of purple glittery heels you’ll never wear, just because they were 50% off.
I've had my eye on this jacket ever since seeing Lucy Williams in hers. Black Friday is a great chance to shop premium lines like Topshop's Boutique collection, which becomes more affordable with the discount.
Can you tell by my smile in this picture that I just found my dream jumper? I, and pretty much anyone I know, would wear this over and over again. It's such a wardrobe staple. I tried the grey on but also love the navy below.
Deal: 20% off everything with code NOIR20, early access from today.
Best for: Dresses, chic basics, knitwear.
Who What Wear
If you plan on buying only one party dress this season, make it this one. Perfect for the office, office Christmas party, Christmas Day, Christmas Eve in the pub, cocktails with friends.... need I go on? This came straight to the till with me.
In my search for timeless classics, I tried on these wide leg black trousers and was surprised by how not-boring they were. I loved this Victoria Beckham-like ensemble which proves my point that Stories has the best chic separates.
I've heard many a fashion insider talk about the greatness of & Other Stories' silk blouses. They cost a little more than your average so now is the perfect time to snap one up. I also love the jeans from here, they do a great, stiff denim, straight leg (this pair) in a range of shades.
No one can deny how great the knitwear is from this high street favourite. I'll be topping up my basics collection today with this grey roll neck. If, like me, you've been thinking about these leather trousers ever since I tried them on in October, now's the time to bite the bullet and invest.
Staud is one of our favourite, more affordable, contemporary brands. In the sale, this doesn't cost much more than a high street bag so take the opportunity to get something a little more special with this snakeskin number.
OK, I know I said invest in classics, but that doesn't have to mean boring. This showstopper party dress from Retrofete isn't just for Christmas. Wear with knee high boots now and strappy sandals for a summer event, year after year.
Black Friday is also a time to bag bargains from your favourite designer labels. Anything from Isabel Marant will get better with age and this extra special sweatshirt will get worn again and again - it's all about the cost per wear right?