The Matches Sale Is Incredible—25 Cult Buys From The Row, Frankie Shop and More

There are so many sales out there right now it can be hard not to get overwhelmed and to know which ones are really worth your time. Personally, rather than browse randomly and end up panic-buying stuff I don’t need (and missing the best bits), I try to go in with a calm, considered approach. This mainly involves focusing in on a couple of key sales from my favourite shopping destinations and approaching them with thought-out lists. Said lists will include items I buy regularly (like these incredible beauty bargains), classic items that are currently on my wish list and cult buys that I’ve been searching for for a while.

This year, after researching a lot of sales so that I could report back on the best Black Friday clothing deals to you, I can confirm that one you won’t want to miss is MATCHESFASHION.COM’s Black Friday designer sale. The site currently has a Cyber Week Friends & Family shopping event with 30% off using the code 30MF at checkout, and there are so many of the most desirable brands included, from The Row and Ganni to Taller Marmo and The Frankie Shop. The best part is that it's running until Monday, 5 December, meaning no stressful panic-buying necessary. So whether it's a party dress you're after or a perfect pair of jeans, you're in luck.

As with all sale shopping, it pays to opt for classics or for pieces you truly love so will be delighted to wear again and again, especially if you’re investing more in a designer sale. To help guide you, I’ve made an edit below of the cult pieces that I, as an editor, think make the best deals you’re unlikely to regret later. Keep scrolling to see and shop.

The Frankie Shop

A blue striped shirt is a capsule wardrobe classic. 

Cargo trousers are showing no signs of going anywhere. 

A trench coat is a great sale purchase as it will never age. 

This works just as well with jeans as it does a miniskirt and heels for party season. 


You'll be grateful for this purchase come next summer. 

Aje dresses make such good wedding-guest outfits.


The Row

These look so beautiful paired with both jeans and swishy summer dresses. 

The most-wanted sandals among fashion people, in a cool metallic hue. 

Shop More Cult Buys

In my opinion, Hunza G does the best swimwear of all time. 

Nensi Dojaka is still the name to know among industry insiders. The most stylish people I know would wear this under a black blazer this party season. 

A cult item since the '90s, this is a buy you can pass down through generations. 

Strappy cream sandals are such a useful item to have in your shoe-drobe. 

Remember every influencer wearing these in the heatwave in summer? 

The black leggings everyone from Rosie Huntington-Whiteley to Hailey Bieber is obsessed with. 

We all know stripes are a staple, and we also know that Khaite's knitwear is off-the-charts good. This is ideal for tucking into wide-leg trousers.