Black Friday can be an assault on your email inbox, with every brand you've ever purchased from sending alert after alert about offers and promotions. It's enough to make you want a full-blown digital detox. So for Black Friday this year, which is on 29th November, so mark your calendars, we're arming you with essential tips to help you find the best clothing and fashion deals and avoid those traps in your inbox.
Black Friday was historically something you'd see on the high street, however, last year, in 2018, more luxury retailers joined in too. Browns, for example, had 20% off designers such as Ganni, Rejina Pyo and By Far. There were still amazing deals on the high street too, with Topshop, ASOS and Arket all taking part.
Although we don't know which deals will be happening this year, we predict that there's bound to be even better deals than before. Plus, there's no harm in planning ahead. Call this your Black Friday checklist so when it comes around, you're ready to get shopping for the pieces you genuinely need and not spend money on things you don't love.
What Is Black Friday?
Black Friday originally started in the U.S., and it's commonly thought to signal the start of the Christmas shopping period. It's also when many retailers offer great deals.
When Is Black Friday?
It's always the day after Thanksgiving in the U.S. This year, it will be Friday 29th November.
What's Best to Buy on Black Friday?
There are plenty of thoughts and opinions around this, but the truth is that it's all dependent on what you're after. When it comes to shopping for clothes, shoes and accessories, you want to find those more expensive pieces that you've always been after—but be careful not to spend your money on a trend you know won't last. Joy Montgomery, Who What Wear UK's shopping editor, sagely advises to only buy "something that was already on your shopping list before it was on sale." As for beauty, Who What Wear's Deputy Editor Mica Ricketts recommends buying "electrical goods—especially for hair and face, such as the Foreo."
Where Can You Find the Best Deals?
This is where we come in. Before Black Friday hits, we'll be keeping track of all the best deals so you'll be fully prepared for where to shop and find the best deals.
What Is Cyber Monday?
As if Black Friday wasn't enough (which usually carries on throughout the whole of the weekend too), there's also Cyber Monday. This is—as if you hadn't worked it out—for online retailers. Again, make sure you check back here to see all the deals going on.
Current Sale Offers
Keep scrolling for all the great sales pieces available right now, and then check back here the closer it gets to Black Friday for all the deals coming up at the end of November.