Does My Head Look Big in This Trend?

In summer 2017, social media gave birth to the Instagram hat. And what a jolly thing it was, brightening up our feeds with embroidered messages and far-flung sun-soaked destinations for a backdrop. Everyone who went on holiday last year probably had a big, photogenic sunhat of some variety. Since then, like all healthy trends, the idea has multiplied and grown—with this particular accessory literally expanding in size as much as it has popularity.

Perhaps one of the most regrammed shots of 2018 to date is a photo of a Jacquemus model wearing a giant sun hat. Kneeling with her back to the camera, heeled sandals on, cocktail in hand and mini green bag digging into a black sandy beach, this moody fashion snap seems to have captured the imaginations of many. The vibe—slightly undone, a little bit retro and somewhat risqué due to the sheer dress—has clearly struck a chord in what has otherwise been a chaotic time. The idea of a day spent in 30-degree heat followed by a beautiful dusk (and even better cocktails) sounds amazing. The kind of life where you’d need such a fabulous hat also sounds great—and in addition to the circulation of this shot all over the internet, the sales of the £332 Jacquemus hat have been equally impressive, with the sold-out piece finally coming back into stock on the Jacqeumus website this week.

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Trying to get your hands on one is all a bit Raiders of the Lost Ark—they are rare, and you’ll struggle. These dramatic straw hats (which first debuted on the S/S 18 runway and have developed into further styles for next season) are all but gone except for at one stockist we’ve found. I tried to pull all sorts of strings to get one into the Who What Wear office, but alas, it was not meant to be. The reason I was trying to get my hands on one was to see if the Insta-hat trend of 2018 was viable or not outside of a fabulous holiday. (Keep in mind that if you do manage to get this hat, however, you’ll need some big luggage to store the creation with care.)

I tried on various jumbo alternatives: a fabulous selection from Fenwick, a gorgeous ribbon-tie option from Filù Hats and a more affordable one from ASOS. Below, I’m sharing what I’ve learned about being out and about in London while wearing an enormous hat.

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(Image credit: Hannah Almassi)

1. Doorways (both regular and narrow) are tricky and quite comical.

2. If you have a hat like this, you probably will try to re-create the Jacquemus pose. I tried it in Who What Wear’s garden one sunny evening and felt pretty pleased with myself.

3. People notice you more. And that, depending on your mood, can be good or bad.

4. Every outfit looks like it has a purpose. "Hat people" are often confident people when it comes to personal style, and the bold addition makes you look like you know what you like.

5. Outside of your holiday wardrobe, this does feel like fancy dress. There’s no getting around it.

See Who's Wearing Jacquemus's Hats:

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Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know

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Shop Giant Sun Hats:

Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

Now that you’ve got your sun hat picked out, tick off the rest of your holiday packing list.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.