First Look: Beyoncé's Athleisure Range, Ivy Park, Has Finally Been Revealed

Like military precision, today the big reveal of Beyoncé's athleisure fashion line, Ivy Park, was played out to the world via the star's Instagram account and an exclusive cover shoot for Elle US just moments ago. It launches next month, and we'll have a lot more for you to see then (trust us, it's major—we've seen it but we're sworn to secrecy). For now, take a look at the first signs of Bey's latest step toward world domination… 

 

 

@weareivypark

A photo posted by Beyoncé (@beyonce) on

 

A photo posted by Beyoncé (@beyonce) on

 

A photo posted by Beyoncé (@beyonce) on

 

@weareivypark #ELLExBEYONCÉ

A photo posted by ELLE UK (@elleuk) on

Are you excited about this launch? Let us know in the comments box below…