My Dream Winter Wardrobe Consists of These 14 Brands

Fact: Getting dressed in winter is more difficult than it is in summer. In the warmer months, all you really need to look chic is some wide-leg trousers and an oversized linen shirt, or perhaps a puff-sleeve dress worn with a pair of well-chosen sandals, and your latest outfit snap is in the bag. In winter, however, things aren’t as quite so straightforward.

Creating a look that’s both stylish and that will keep you toasty in the coldest temperatures is no small feat, but there are things you can do to make the process simpler—the first and most effective being investing in the right pieces from the right brands.

best-winter-clothing-brands-297154-1641563649732-image

(Image credit: @smythsisters)

Marianne Smyth wears a Totême coat, Raey trousers and a bag from The Row. 

As someone who feels even the slightest chill in the air, I consider myself a bit of an expert at assembling winter outfits, and there’s a handful of brands that, from experience, I know work hard to create superior winter clothing. Of course, they also dabble in spring/summer pieces, too, but it would seem they pour considerable effort into honing their autumn/winter ranges.

What are these brands, I hear you ask? To stop you from having to find out the expensive way, I’ve whittled down what I view as the best winter clothing brands out there—all 14 of them. Scroll on to see if your favourites have made my cut and to shop my must-haves from each for the 2022 winter season.

1. TOTÊME

Perhaps the most in-demand brand of the season, Totême has created more cult items than any other for winter. As well as its classic coats, as seen on Marianne above, Totême’s knitwear has also commanded an impressive fan club of late. 

2. ARKET

My go-to for elevated high-street basics, Arket really comes into its own in the winter months, serving up sartorial feasts of puffer coats, chunky boots, knitwear, and leather separates; all of which feel way more premium than their prices. 

3. NANUSHKA

Specialising in vegan leather and sustainable materials, Nanushka’s pieces are a year-round favourite with conscious shoppers. Looking at its latest collection, however, I think winter 22/23 is its strongest to date. 

4. JOSEPH

Using high-end fabrications cut into sophisticated staples you’ll have in your wardrobe for years to come, I always find myself spending inordinate amounts of time on Joseph’s new-in section, especially in the winter months when coats and statement knitwear are on the menu. 

5. UNIQLO

Uniqlo’s Heattech collection is my winter ride-or-die; I simply can’t get dressed without it. Using advances in fabric technology, Uniqlo’s Heattech range helps keep your body at a comfortable temperature, even when there’s a deep freeze to contend with. Aside from that, its mainline range is also a haven of essential winter staples. 

6. SAKS POTTS

I’ve long dreamed of owning a Saks Potts coat—with shearling and faux-fur trims set against retro silhouettes, you’ll spot one a mile off. And that’s absolutely their charm. 

7. COS

Along with plenty of cult favourites and best-selling items, COS has proved that high quality tailoring can be found on the high-street. COS maintains a minimalist style with timeless styles and sleek craftsmanship causing every piece to look much more expensive than their price tag. 

8. RAEY

What I’d give to have a wardrobe full of Raey. Creating what I like to call basics with a twist, Raey designs are classic but with some stylish direction thrown in; think coats with oversized sleeves and cosy cashmere joggers. 

9. THE ROW

The key to looking rich and unbothered lies in The Row’s laid-back winter design approach. Somehow, the brand knows exactly what I want to wear before I do—cue its very sleek take on the balaclava trend, wide-leg jeans and the trench coat I’m currently losing sleep over. 

10. WHISTLES

Whistles has always been one of my favourite affordable brands, and looking at its latest winter drop, my affections have been reaffirmed. It’s one of the few places I buy trousers from (the fit is spot-on), so that’s always what I fill my basket with come the cold snap. Oh, and its knitwear never disappoints, either. 

11. PANGAIA

My 15-year-old brother thinks it’s the coolest thing that I get to look at Pangaia pieces all day, and you know what? I do, too! Typically, I’m not big into athleisure, but for Pangaia’s ultra-soft pieces that were made to be layered together, I’m more than willing to make the exception. 

12. ACNE STUDIOS

From Scandi street stylers to those in the know in London, ACNE is the unofficial (but pretty official) cool-girl winter uniform. Whether you opt for a scarf or blow the budget on one of its iconic shearling leather bikers, you can do so knowing it’s going to earn you style points for a very, very long time. 

Since appearing on the high-street in 2013, & Other Stories has become a go-to spot for carefully curated pieces that withstand the moving trends, as well as being incredibly affordable. Whether on the hunt for a great pair of jeans, timeless knitwear or a stand out accessory, & Other Stories is sure to have it all. 

14. STAND STUDIO

Stand Studio creates great coats, this we know, but this winter, the brand is presenting so much more than just excellent outerwear. From shackets to trousers and even teddy bags, Stand Studio has never felt more current than it does now. 

Next Up: According to Influencers, These Are the 6 Winter Trends That Truly Matter

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.