If You're After Easy, Natural-Looking Makeup, You Need to Know About This Brand

As a beauty editor, I am very often asked what my favourite makeup brand of all time is. In the past, I've often leaned towards answering this question with classic options such as Dior, Chanel, Nars, Hourglass, L'Oréal Paris and the like. However, in recent years, I've realised that while those brands are some of my most coveted, there is actually only one makeup brand I use every single day—and that's Westman Atelier.

Created by one of the most iconic makeup artists of our time, Gucci Westman, the brand creates high-end, luxury makeup products designed specifically for those who champion a fuss-free, fool-proof makeup look—basically, me. Westman has painted the faces of almost every celebrity you can think of, including Emily Ratajkowski, Penélope Cruz, Jennifer Aniston and Anne Hathaway, so it makes sense that she knows the exact criteria for a perfect makeup product.

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(Image credit: @GUCCIWESTMAN)

The formulas themselves are creamy, melty and almost impossibly easy to work with. The packaging is next-level luxurious and weighty and just makes sense. In essence, Westman Atelier products are, what I like to call, finger-makeup products. They're swipe-them-on-and-go sorts of things. The most iconic products in the line-up, Baby Cheeks Blush, Vital Skin Foundation and Lit Up Highlight, are all in stick format with formulas so creamy they just take a few dabs with your fingers to totally fuse with skin.

And I'm not alone in my love for Westman Atelier's luxury products. I recently asked a bunch of beauty-editor pals whether I'm the only person who thinks every product Gucci Westman touches turns to gold, and they agreed I am not. In fact, every single one of us had praises to sing for Westman Atelier. Beauty editor at Elle UK Jennifer George told me that Baby Cheeks is the only blusher she's ever finished, while one of my best buds told me she's dreading the day her beloved Squeaky Clean Liquid Lip Balm runs dry. 

If you're asking me, Westman Atelier products are nothing short of perfection. They allow me to execute a whole face of fresh, natural-looking makeup in a matter of minutes. As someone who has next to no makeup skills, I can count on them to make the act of applying makeup a breeze. Are they eye-wateringly expensive? Yes. However, I stand by the fact that if I weren't in the job I'm in, my entire makeup collection would consist of perhaps five Westman Atelier products and only a couple of others. And they last ages, by the way. If you share my love for easy-to-use makeup products that deliver natural-looking results, keep scrolling for the 13 best Westman Atelier products.

1. Westman Atelier Baby Cheeks Blush Stick

2. Westman Atelier Face Trace Contour Stick

3. Westman Atelier Lit Up Highlight Stick

4. Westman Atelier Vital Skin Foundation Stick

5. Westman Atelier Eye Love You Mascara

6. Westman Atelier Squeaky Clean Liquid Lip Balm

7. Westman Atelier Vital Skincare Complexion Drops

8. Westman Atelier Vital Pressed Skincare Powder 

9. Westman Atelier Eye Pod

10. Westman Atelier Super Loaded Tinted Highlight

11. Westman Atelier Lip Suede

12. Westman Atelier Beauty Butter Powder Bronzer

13. Westman Atelier Bonne Brow Defining Pencil

Next up, Hailey Bieber's makeup artist just schooled me on how to get fresh, glowing skin.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.