The Happy Print That Is Making Our Instagram Feeds Jollier

Whether you want to credit it to TikTok or something else entirely, there is no denying that tie-dye is all over social media right now. While once considered a craft project, reserved for nineties art classes or at-home hobbyists, the trend has well and truly infiltrated the fashion industry in recent years, with designer labels—including Dior and Versace among them—creating their own kaleidoscopic iterations.

From T-shirts and tracksuits to dresses and socks, colourful dye is being splashed across any and every item of clothing these days, creating a plethora of rainbow-hued options for tie-dye enthusiasts. The trend has taken off particularly across loungewear in recent months (for obvious reasons) as influencers, It girls and celebrities, are turning to happy hues when getting dressed at home.

If the vibrancy of the trend feels somewhat overwhelming at first, I'd suggest starting small (like a tie-dye T-shirt or tank top) before completely investing in a full tie-dye look.

Keep scrolling to see how influencers and editors are championing the trend and then shop our favourite tie-dye pieces below.

How the Fashion Set Are Wearing Tie-Dye

Best Tie Dye Pieces 2020: Tie-Dye Shirt

Photo:

@asos_lotte
Best Tie Dye Pieces 2020: Tie-Dye Tank Top

Photo:

@aemiliafay
Best Tie Dye Pieces 2020: Tie-Dye T-Shirt

Photo:

@asos_lotte
Best Tie Dye Pieces 2020: Tie-Dye Dress

Photo:

@greceghanem
Best Tie Dye Pieces 2020: Tie-Dye T-Shirt

Photo:

@jessicaminkoff
Best Tie Dye Pieces 2020: Tie-Dye T-Shirt

Photo:

@jaimeridge

Shop the Trend

Next up, the biggest S/S 20 fashion trends you need to know. 

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