These It Bags Are So Timeless They Will Never Be Passé

When it comes to covetable handbags, certain brands instantly come to mind: Chanel, Hermès, Gucci… to name but a few. These fashion houses, and many others like them, have created arm candy that's instantly recognisable, distinguished by very deliberate logos and easily identifiable shapes (you could spot the silhouette of a Birkin a mile off). One brand's approach to handbags, however, is much more subtle but isn't any less covetable.

Founded by fashion darlings Mary-Kate and Ashley Olsen, The Row was born with a ready-made fan base. Its mere association with the sartorially blessed twins was enough to cement its status as a serious label back when it launched in 2006. Still, the fact that The Row has stayed not only relevant but also at the forefront of fashion is a testament to its elegant and enduring aesthetic, not its founders' popularity. And if there's one The Row item that we think is worth the investment, it's one of its excellent bags.

Best The Row Bags: @monikh carries a The Row bag



Over the years, the Olsens have mastered the art of "less is more." The Row's pieces are finely crafted, and it shows. Up close, you can tell its handbags are impeccably made (making their four-figure price tags more justifiable), while the designs somehow manage to feel trendy but timeless at once. This combination has proven palpable, as The Row bags are considered to be some of the chicest you can invest in.

While The Row's handbag collection can change between seasons, none of its older styles ever feel dated. Unlike many It bags that have come before them, to this day, we see influencers and celebrities alike proudly toting their trusty The Row from years gone by, and not once have they felt passé. Such is the power of clean lines, classic colour choices, and high-quality fabrications.

Scroll below to see the best The Row bags you can currently buy, broken down into the brand's most appealing styles.

1. THE 90s

Soft suede fabrication and a 90s silhouette makes this bag a stand-out piece. 

Take on the 90s trend with this baguette style. 

Designed to fit perfectly under your arm. 


The detachable strap converts this sleek shoulder bag to a stylish clutch. 

This ruby red style is the perfect pop of colour. 

A sleek design with plenty of room for more than just the essentials. 


This refined yet slouchy style is the perfect relaxed shape for everyday. 

Emy's slouchy design suits over shoulder, under arm or clutch style carrying. 


The Row is synonymous with modern minimalist. 

Just imagine a fresh white summer dress and this tanned bag as the finishing touch. 

This ivory leather piece is so luxe. 


This soft yellow tone will pull together your favourite looks. 


The brand's simple designs make them exquisitely timeless. 


This unique teal tone is sure to be a sell-out. 

Or keep it classic with this sleek black version. 


The dual compartment design makes this the perfect cross body bag for everyday. 

When it comes to less is more - The Row wins every time. 

A small pop of colour that fits just the essentials. 


There's something so refined about the deep burgundy tone. 

The suede version has stolen my heart. 

This textured style is so elegant and spacious enough for daily essentials and more. 


The inside out names comes from the pocket detailing found on the outside of the bag. 

The perfect carry-all for trips away. 

Get-away style is completed with this oversized tote. 

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