I’m a Shopping Specialist—These Are My 7 Go-To Brands for Chic and Cosy Knits

If there’s one item I’m living in right now, it’s unquestionably sweaters. Chic and cosy for the crisp cold-weather season, I’ve been styling mine with everything from joggers to jeansslip skirts to pyjama bottoms—they never fail to add a comfy and cool touch to my ensembles. As fashion market editor, I certainly do my fair share of testing, trying, and buying a myriad of sweater brands—from luxury designer knits to fast-fashion finds, and smaller independent brands—I've come to learn a thing or two about what brands are worthy of your pocket.

So if you happen to be on the hunt for a new sweater this season, below I’m sharing some of my favourite go-to brands I reach for time and time again—whether it’s for their value, quality, or beautiful silhouettes—these deserve a place in your cold-weather wardrobe.

H&M

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(Image credit: @tylauren)

I'm always so pleasantly surprised at the quality, warmth, and cool silhouettes that H&M's sweaters boast. Whether you're looking for classic styles or trending silhouettes, H&M remains a go-to when I'm looking for an affordable, chic, and cosy sweater.

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(Image credit: @eniswardrobe)

Along with their basic sweaters, & Other Stories always come out with the coolest sweater silhouettes. I'm particularly partial to their vintage-inspired styles that look like you could have found at a vintage store in Paris.

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M&S

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(Image credit: Marks & Spencer)

Marks & Spencer offers great, stylish knitwear and affordable cashmere in so many different colours. Always a great addition to your jumper wardrobe. Plus, M&S have 30% off selected knitwear until 18th November.

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Everlane

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(Image credit: @everlane)

I can always rely on Everlane for its easy and effortless styles that are versatile and warm. These are the kind of sweaters that never go out of style—(I've had mine for years!).

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Topshop

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(Image credit: @_marisamartins)

If you're looking for affordable, fashion-forward sweaters Topshop is a winner. The handful I own are supremely soft and have a great fit. 

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Vince

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When it comes to classic, high-quality sweaters nothing beats the sleek silhouettes that Vince has to offer. Every year I put one on my holiday wish list.

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Frances Austen

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(Image credit: @joiedejude)

Raey, Matches Fashion's in-house brand, does some gorgeous sweaters. Great pieces that last. 

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Up next, the biggest winter 2020 fashion trends to know. 

This piece originally appeared on Who What Wear U.S.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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