The 3 Viral Outfits of Summer 2018: Did You Wear Them All?

As much as we herald Instagram as an eclectic treasure trove for personal style, it's inevitable that every once in a while, the sartorial stars will align and an outfit formula will click into place and capture the imagination of the fashion fan club. The result? Replication en masse. However, as our editorial director, Hannah Almassi, succinctly stated earlier this month, sometimes there's nothing wrong with being a bit of a fashion victim and jumping on the latest viral clothing item (or outfit). Really, it's no different to the evolution of fashion trends pre-internet, but instead of flicking through a glossy mag or browsing your local high street, you need simply open Instagram and witness the proliferation of a look through the fashion girls on the ground.

So what were the looks that got lucky this summer? Obviously, Réalisation's Naomi skirt had to make an appearance, thanks to its spectacular success amongst the fashion crowd. Brand of the year, Ganni, has also nabbed one our coveted top spots—specifically for its distinctive maxi dresses, which were commonly styled with sneakers (either Stan Smiths or Balenciaga Triple S trainers) and layered gold necklaces. Our third look is not defined by a particular brand, however, it is no less relevant. Championed by Ukranian fashion director Julie Pelipas, the "white jeans, cream top and brown belt" look has undoubtedly become the tonal outfit of the summer. Why? Because it's simple, easy to re-create and super chic. Scroll down to discover all three looks.