Let’s face it—shopping for a new pair of jeans can be daunting, which is why we’re declaring this week Denim Week on Who What Wear UK. For the next seven days, we’ll be equipping you with all the info you could possibly need so you’ll be excited to start your hunt for your next pair (or pairs) of jeans.
Skinny jeans might have fallen out of favour with the fashion crowd a few years ago, but there wasn't one obvious alternative to skinnies that would have mass appeal—until now. Last season, straight-leg jeans were the hero silhouette for many brands, from Balenciaga and Saint Laurent down to high-street denim agenda setters Weekday. And it looks like this is becoming a commercial hit that might just revival the skinny. "At the moment, over 40% of sales on jeans are coming from straight-leg fits in rigid or rigid stretch fabrics," says Net-a-Porter Retail Fashion Director Lisa Aiken. "This has grown significantly as designers haven't just offered high-rise fits."
This vintage-style jean—think of the ones Bruce Springsteen wore on the Born in the USA album cover—suddenly feels really current. Weekday's creative director, Louise Lasson, previously explained to Who What Wear UK that the most popular denim style is a vintage-wash light-blue denim in a straight leg; however, there are plenty of straight-leg variations getting our attention, from white Princess Diana–esque jeans to Nanushka's belted black cropped jeans.
SHOP OUR EDIT OF THE BEST STRAIGHT-LEG JEANS:
Indigo-wash denim is key trend for this spring.
These are a smarter jean that you can wear to a relaxed office too.
Topshop's vintage wash are wonderfully '90s.
Weekday is one of our favourite places to buy denim on the high street.
Belted denim is a niche trend right now.
Balenciaga is one of the brands that has led the straight-leg thing.
Opening Image: Shot From the Street