If you look in the dress section of Jeanne Damas's fashion brand, Rouje, almost everything is sold out—and be warned: Whenever her floral day dresses are re-released, the competition is always fierce. Floral tea dresses and lightweight printed wrap dresses are hardly groundbreaking, but this spring, these throw-on styles are the ones selling out at record speed.
Rouje isn't the only label turning pretty little spring day dresses into cult items, as Ganni, Réalisation, Reformation, Rixo and Harley Viera-Newton's HVN label are all fueling this obsession too. Of course, the high street has followed suit—last month, a floral Topshop tea dress caused a frenzy and sold out almost instantly. The beauty of these cheery frocks is that they require very little styling: Just add sandals and a basket bag and you're done.
Scroll to shop our edit of the 15 best pretty spring day dresses.
The wrap front is a flattering cut.
Selena Gomez has worn this exact print.
Rixo's Gwyneth dress can't be stocked fast enough—so you'd better move quickly.
This is a dress that can be worn for smarter occasions too.
The pretty, mini buttons are a cute additional detail.
The sleeves make this perfect for unpredictable spring days.
This dress is part of Ganni's exclusive collaboration with Net-a-Porter.com.
This dress also comes in a bright green.
This would look effortless with a basket bag and tan sandals.
According to Pinterest, mustard yellow is one of the four colours that are trending right now.
The flared sleeves and ruffled bib collar are quirky twists on a classic floral smock dress.
Harley Viera Newton's belted shirtdresses are the perfect throw-on look.
If you can't stretch to a Réalisation Par dress, this polka-dot Mango mini is the perfect alternative.
The off-the-shoulder trend is still going strong this year.
This deep purple print is also available on a mini wrap dress.