Of The Thousands of Products in Sephora's New Store, These 13 Are Worth It

Sephora will always have a special place both in my makeup bag and my heart. For me, it's tied to so much nostalgia. Like many beauty fanatics, a trip to Sephora was always a real treat whenever I was heading abroad. Trips to France have always featured a detour to the local Sephora, and the first time I went to New York, I genuinely spent over two hours exploring the store on 34th Street. (It's safe to say I didn't go home empty-handed.)

In my opinion, Sephora has captured what's been lacking from other beauty retailers for years. The stores are a beauty lover's playground, with dedicated spaces to try on makeup, staff who are seriously knowledgable and friendly and a great selection of brands under one roof whether you want affordable beauty products or an investment beauty purchase. And I can't not mention the magnetic draw of the beauty miniatures by the till, the samples with purchase or the multi-brand bundle sets that allow you to try lots of different brands. It's basically beauty heaven.

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(Image credit: @chiarasatelier )

So you can imagine my excitement when the much-anticipated Sephora store opened in London's Westfield White City. At a huge 6000 square feet, you'll find all the best beauty brands under one roof, such as Fenty Beauty, Drunk Elephant, Sephora's own collection and many more.

However, if you're heading into the new store (or browsing online), the sheer amount of choices can be quite overwhelming. So as true Sephora fan, I've compiled the best beauty products that won't give you buyer's remorse.

The Best Beauty Products at Sephora 

Up next: These Fragrance Discovery Sets Ensure You'll Never Have Perfume Buyer's Remorse

Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor of Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.

Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards and also contributed to Powder, winning Website of the Year at the PPA Awards for her work in beauty journalism.

Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.

When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner.