When it comes to beauty facts and figures, I'm a self-confessed geek. Give me an interesting statistic (a makeup sponge that has been sold over 50 million times or the best-selling highlighter in the whole of America, for example) and I'm all ears.
So when an email landed in my inbox last week promising to reveal the most popular beauty products on the internet right now, I couldn't have opened it any faster. Even better was the fact that it promised to reveal the 10 most popular lipsticks of the year so far—and I'm a sucker when it comes to a great lippie.
So imagine my surprise when a bit of digging revealed that the 10 most popular lipsticks right now are (at first glance, anyway) basically all the same shade. Be warned: If you're a red-lipstick lover like me, you might be in for a bit of a shock…
Yes, it's official: 2019 is the year of the nude lipstick. A report by Stylight recently revealed that most of the lipsticks that their 12 million monthly users have been searching for and shopping this year are firmly in the neutral end of the colour wheel. From a celebrity-favourite nude from Charlotte Tilbury to one of my ultimate everyday shades from Bobbi Brown, it's a comprehensive list of dusky pinks, muted berries and classic nudes. Although I'm delighted to say there was one red lipstick in the mix.
Keep scrolling to shop the 10 most popular lipsticks of 2019 so far.
This poppy pink-toned red is the only bright to make its way into the top 10, landing in second position. Liquid lipsticks seem to have fallen out of favour in recent years, but I can confirm that these ones from Nars are the best if you hate how high-maintenance wearing a bright lip can be. You apply it once and it stays put all day.
A classic nude shade but with a twist in formula. These luxe YSL liquid formulas glide onto lips to provide an intensely pigmented finish but dry down to a flattering stain.
This plum-tinged nude would look beautiful on deeper skin tones. Described by YSL as a "leather matte finish," it imparts the most beautiful soft texture onto lips.
Not only is this the best-selling shade in Bobbi Brown's easy-to-wear Crushed Lip Colour collection, but I also wanted this deep nude to be my wedding day colour of choice. Unfortunately, at the time, it was sold out everywhere, but I still swear by it as one of my favourite nude lipstick shades for everyday wear.