On any given year, we never turn down the opportunity to find out what the public has been spending their money on, as it's always such a fascinating insight into the shopping zeitgeist and general behavioural patterns of consumers. Unsurprisingly, 2020 is a totally different ball game, with the economy turned on its head and bricks-and-mortar stores facing an uncertain future. So of course, we were fascinated to find out what fashion fanatics have been loving this year from luxury retailers Net-a-Porter and MatchesFashion.
It will come as no surprise that comfy separates and practical layers made up a large percentage of the line-up—think puffer jackets, combat boot, and knitted co-ords. However, there were a few curveballs, such as fine jewellery and designer accessories. "We have seen a real uplift in customers making more considered handbag purchases," explains a buyer from Matches. "Heritage styles from the big fashion houses continue to be popular, styles which are timeless, work hard in your wardrobe, and which you will treasure forever."
So if you're nosy like us and fancy finding out what the shopping public has been clicking on this year, keep on scrolling, and all shall be revealed.