While convenience shouldn't determine your beauty routine, there's something incredibly satisfying about being able to buy your go-to beauty products with your latest wardrobe update. Of course, we're talking about ASOS, the digital destination where you can add everything from the latest It boots to your favourite moisture-boosting cream to one basket. However, with an ever-expanding beauty roster (ASOS has recently added brands like the cult Sunday Riley and Charlotte Tilbury to its line-up), we're beginning to realise that we needn't go anywhere else to get our beauty fix.
Indeed, thanks in no small part to lockdown, ASOS's beauty department has been booming this year—so much so that the online shopping stalwart has had to order countless restocks of its best-selling items to keep up with demand. Naturally, this piqued our interest.
After months of having little choice but to do all of our shopping online, we were keen to find out which beauty products have been selling on ASOS like hot cakes. We know that skincare has been one of the best-performing beauty categories throughout 2020, but we were eager to discover which buys—be they makeup, bodycare, haircare, or skincare—were most sought after, particularly somewhere like ASOS, which is well stocked with both affordable and high-end brands alike. And now, we have the answer.
We consulted our friends at ASOS HQ to find out what the best-selling ASOS beauty products have been this year. Scroll below to see them for yourself, and if you haven't already tried them, we suggest adding them to your next order.