The Luxury Pyjama Brands Are More Than Acceptable 24/7

While it might feel extravagant to invest in a pair of luxury pyjamas, a matching silk or monogrammed set is the ultimate winter indulgence, given that all we want to do is hibernate. Whether you treat someone to a new set this year or are looking to upgrade your own pyjama drawer, we have compiled a guide to the new pj brands achieving cult status.

The blogger set's Instagram pictures of themselves in their perfectly styled pj's, almost as often as they post an avo on toast shot, and have in doing so helped to propel the profiles of sleepwear brands like Yolke and Olivia von Halle. Martha Ward, Pandora Sykes, Camille Charrière and more have signed on as "Yolke girls," modelling their favourite sets at home, while celebrities including Kate Moss and Poppy Delevingne are known to sleep in Olivia von Halle. 

These labels all create sleepwear which can slot into your everyday wardrobes, as you can wear many of these pyjama tops as a blouse out of the house. But even if you plan on wearing yours for nothing but sleeping, we reckon anything that helps you achieve a perfect night sleep is a wise investment. Scroll through the gallery below to meet six of the key pyjama brands—and of course shop the best sets.