A few years ago, "pretty" was a word that was out of favour in fashion circles, as the street style crowd relied on streetwear thanks to Demna Gvasalia, lead designer at Balenciaga and Vetements. "Ugly" items such as dad trainers, trench coats, oversized knitwear and distressed denim might still be a firm fixture on our Instagram feeds, but there has been a return to as pretty-as-can-be outfits and dressing up for just an average day.
The S/S 19 collections are awash with vintage florals, sugary shades, ruffled details and silhouettes that exaggerate the waist—all given slight tweaks to feel refreshingly modern. The hero product is, unsurprisingly, the dress. Whether you're looking to dress up a little more every day or have a stack of wedding invites that require some serious outfit planning, we've found some of the prettiest dresses around.
If you aren't budgeting, Zimmermann's linen floral dress is the dream; meanwhile, Ghost, & Other Stories and Kitri are our go-tos if you don't have thousands to spare.
Keep scrolling for our edit of the prettiest dresses we've seen so far this year.