When it comes to shopping on the high street, COS has a reputation for quality pieces and tailoring. The brand aesthetic is very much a take on elevated basics that can be interchanged effortlessly. Hailed as a contemporary-style label, it has an emphasis is on long-wearing styles to withstand the test of time. Few high-street retailers do elevated basics like it does. It’s a one-stop shop for items to suit minimalists and maximalists alike this season, with equal selections of eclectic colourways and basic, uniform pieces in muted tones and clean-cut lines.
COS was one of the high-street brands I would achingly admire from the shop window as a teen, and it still lives up to its accolade over a decade later. The premium retailer has a more attainable calibre than many of its counterparts—a buffer between high-street names and higher-end designers.
The brand ethos is on timeless classics that transcend trends and remain pieces you’ll pull throughout the year. This season, the Scandi brand has produced designs akin to its usual '90s-inspired silhouettes, albeit much more pigmented, with colour-blocking magenta, ochre and green reminiscent of botanical spring gardens. As standard, it offers detailed tailoring and elevated basics one could wear for occasions varying from informal dining to workwear.
COS has recently introduced some great styles to its arsenal. You’ll likely see balloon sleeves, sumptuous fabrics and oversized shapes, including formfitting pieces and cut-out dresses. You’ve most likely seen the hot-pink dress of the summer, but there are many other suitors. I’m particularly impressed with its trouser offerings. (Did you know they feature a concealed adjustable waistband?) Plus, there are many Tencel items, which is the material you should look out for if you’re wanting to shop more consciously.
Whether you’re hoping to introduce new items into your existing wardrobe or invest in something for a fancier occasion, these are the standout pieces the brand currently has on offer. Starting with outerwear, if you’re looking for a trench, then look no further than this classic with concealed buttons, as recommended by sustainability expert and fellow Who What Wear columnist Andrea Cheong. Keep scrolling to see my edit of the pieces I loved at COS.