Fashion People Are Obsessed With This Affordable Dress Brand That Rivals Zara

If you’re a dedicated reader of Who What Wear UK, you’ll know we’ve been long-time advocates for the effortless, throw-on dress, and over the years, we’ve curated a kind of little black book of dress brands— from designer to high street, well-known and under-the-radar—that we turn to every season.  

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(Image credit: @_livmadeline)

One of those brands we’re finding ourselves particularly impressed with right now is at the lesser-known-and-more-affordable end of the scale: Nobody’s Child. Since launching in 2015, they've focused their efforts on creating responsibly made clothes at an accessible price point, promising to use conscious fabrics, reduce waste and always be transparent with its processes. It also helps that the designs are joyfully bright and made for actual day-to-day life. Tick, tick, tick. 

You may well already be familiar with the brand, especially since it’s now stocked on the M&S website and counts the likes of Holly Willoughby, Fearne Cotton and Britney Spears (yep) as celebrity fans. In case you’re not, the collection includes cute tops, co-ords and denim, but it’s the versatile dresses that really stand out. 

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(Image credit: @francescasaffari)

From floral wedding-guest styles to gingham everyday dresses, they’re the kind of throw-on designs that work equally well with heels, sandals and trainers. They all come in under £100, with a lot of the bestsellers being made up to an inclusive size 24—and the best part? You can wear a bra with most of them too, so when we say easy to wear we actually mean it. 

Keep scrolling and you'll find twenty of our favourite Nobody's Child dresses well worth investing in this winter. Happy seasonal shopping!

Shop the Best Nobody's Child Dresses

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This story was published at an earlier time and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.