The 15 Instagram Accounts That Deserve a Follow in 2018

Your New Year’s resolution list might include something like “spend less time on Instagram,” in which case what’s coming is going to be like a mighty dose of Kryptonite. See, with most of us dropping more than 32 minutes a day liking, bookmarking, filtering and generally ’gramming, we thought it might be helpful to point out the new movers and shakers to follow in 2018. There’s a 7-year-old, Gucci-wearing Instagram sensation, an account that dresses the queen in Balenciaga and a new handbag brand that has the most beautiful feed we’ve seen in some time—accounts all worth breaking your digital detox resolution for. From the fashion brands to keep your eye on to the soon-to-be-huge influencers, click through the gallery to discover the Instagram accounts that deserve your attention this year.

Leandra Medine has recently added a golden shell bracelet to her rotation of “arm party” participants. It wasn’t scavenged on a beach but instead comes from jeweller Verda Alaton and her label Tohum. One look at Tohum’s feed, which features Alaton wearing swirling gold earrings, chrysoprase rings and, of course, puka-shell necklaces, gives new meaning to #jewellerygoals.

Follow: @tohumdesign

Most 7-year-olds are running around in dungaree dresses and furry tights. Not Coco Pink Princess, the wunderkind from Tokyo’s Harajuku neighbourhood who has a wardrobe of Gucci T-shirts, Fendi trainers and Chanel handbags —oh, and almost half a million followers. Follow her for tips on how to rock a glasses chain and braces. (Tip: Serious sass required.)

Follow: @coco_pinkprincess

What do you get when you mix two former Harper’s Bazaar staffers and a serious eye for accessories? An Instagram account that documents all of their adventures into the world of bags, shoes, jewellery, hats and belts. Warning: Viewing will cause shopping.

Follow: @andfinally_

Loq is a shoe brand, but you wouldn’t necessarily clock that from its Insta feed. Sure, it’s got plenty of gorgeously understated mules, ankle-tie sandals and buttery leather ankle boots, but it’s also incredibly soothing to scroll through thanks to sun-bleached landscapes and a muted colour palette save for a few flashes of turmeric-yellow.

Follow: @loq

Jiawa Liu’s handle—Beige Renegade—is a self-styled dig at her former life as a lawyer. Now she’s a full-time photographer, Instagram star and Vogue Australia contributor based in Sydney whose wonderfully cool feed will have you aching for a career switch up that’s as stylish.

Follow: @beigerenegade

Nanushka is just starting to explode onto the Insta scene, but its designs have already been worn by influencers like Eva Chen, Camille Charrière, Monica Ainley and Courtney Trop. Its feed is a master class in how to do that thrown-together, effortless kind of look—make it your Christmas homework.

Follow: @nanushka

It’s not often a jewellery brand comes along that actually fits into the “affordable” bracket, but step forward, Leigh Miller. Its organically shaped designs are made by lost-wax casting and almost look like they’re still molten. Expect big things in 2018.

Follow: @leighmillerjewellery

We’ve had Glossier and The Ordinary. Now it’s the turn of soon-to-be-cult beauty brand Lixir by Colette Haydon. It has similarly pleasing packaging—pink like the inside of a conch shell, thank you very much—and is designed to streamline a busy woman’s skincare regimen with its multitaskers. Its feed is yet to break the 10,000 mark, but watch this space.

Follow: @lixirskin

Freddie Made
The 16 Instagram Accounts That Deserve a Follow in 2018: Freddie Made


Freddie Made

First came Siduations, and now Freddie Made is out to put the LOLs back into po-faced fashion editors. The conceptual art director specialises in photoshopping fashion pictures, showing Barack Obama giving us the eye in a Kappa tracksuit, the queen looking mightily bemused from her ringside seat at a Chanel show and Mary Berry flashing some serious thigh in a Burberry trench.

Follow: @freddiemade

He’s the toast of the London art scene, and his Insta feed is just as whimsical as his hand-painted crockery, screen-printed drinks tables and Greek Key geometric cushions. Bookmark all his interiors posts and hope that your flat will somehow look as brilliant by osmosis.

Follow: @lukeedwardhall

Sarah Mower is something of a titan in Britain’s fashion industry and manages to squeeze in the small task of being American Vogue’s fashion critic. Her Instagram feed is a mix of candid snaps from the inside of fêted industry events and thoughts on magazine shoots and campaigns from the archives. Look nowhere else to brush up on your fashion history.

Follow: @sarahmower_

She’s one-half of the hashtag #bellafannyworldtour—the other half being Bella Hadid, of course. The Paris-based Fanny Bourdette-Donon works in beauty PR, but it was her photos with models such as Hadid the younger and Winnie Harlow that helped to build her 65,000-strong following. We also love her swimwear wardrobe and, seriously now, you won’t find a better taker of mirror selfies.

Follow: @fannybourdettedonon

There also seems to be a hot new bag brand on the horizon, and this year’s is Wandler. Its profile reads, “BAGS BAGS BAGS BAGS”—and boy, is its feed making us want one. Browse for brightly coloured arm candy (and see if you can resist the urge to go on Net-a-Porter and click “add to basket”).

Follow: @wandler

Naomi Shimada is a Dutch-American-British model who has spoken openly about the problems in plus-size modelling industry (she is a size 14/16, the same as the average British woman in 2017). Her Instagram feed is a celebration of her colourful style—think strapless dresses by Marques’Almeida, maxis with thigh-high leg slits (that one was taken post-club at 7 a.m.) and halter tops.

Follow: @naomishimada

This 30-year-old model has taken on the unofficial role of whistleblower for the modelling industry, bravely shining a light into its dark—and largely undisturbed—underside. Her feed is filled with stories from fellow models who have suffered sexual harassment and all kinds of intimidation tactics on set. Grim but necessary reading.

Follow: @cameronrussell

The 16 Instagram Accounts That Deserve a Follow in 2018: Haarkon



If you need a synthetic dose of greenery, then follow Haarkon immediately. The account was created by Sheffield-based photographers Magnus and India, who started a tour of the world’s greenhouses in 2015. The brilliantly green and always beautiful results are published on Haarkon, which will have your new year travel list instantly filled after a few minutes of browsing.

Follow: @haarkon_

Next up: our edit of the best winter coats to buy now.

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