Your New Year’s resolution list might include something like “spend less time on Instagram,” in which case what’s coming is going to be like a mighty dose of Kryptonite. See, with most of us dropping more than 32 minutes a day liking, bookmarking, filtering and generally ’gramming, we thought it might be helpful to point out the new movers and shakers to follow in 2018. There’s a 7-year-old, Gucci-wearing Instagram sensation, an account that dresses the queen in Balenciaga and a new handbag brand that has the most beautiful feed we’ve seen in some time—accounts all worth breaking your digital detox resolution for. From the fashion brands to keep your eye on to the soon-to-be-huge influencers, click through the gallery to discover the Instagram accounts that deserve your attention this year.
First came Siduations, and now Freddie Made is out to put the LOLs back into po-faced fashion editors. The conceptual art director specialises in photoshopping fashion pictures, showing Barack Obama giving us the eye in a Kappa tracksuit, the queen looking mightily bemused from her ringside seat at a Chanel show and Mary Berry flashing some serious thigh in a Burberry trench.
If you need a synthetic dose of greenery, then follow Haarkon immediately. The account was created by Sheffield-based photographers Magnus and India, who started a tour of the world’s greenhouses in 2015. The brilliantly green and always beautiful results are published on Haarkon, which will have your new year travel list instantly filled after a few minutes of browsing.