As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.
I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.
Keep scrolling and you’ll find 21 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now.
Shop the New-In Pieces Really Worth Your Money
Basket bag season has arrived, and this is the one bag I plan to carry.
The slightly longer length and powerful padded shoulders set this apart.
I plan to wear this with jeans, tailoring, and skirts.
The cut of these loose jeans is pure perfection.
This thoughtfully designed bag features useful inner pockets and a versatile crossbody strap.
A pair of mesh flats that are actually in stock (well, mostly).
Yes, Whistles's best-selling jacket now comes in a playful khaki shade.
H&M's tailoring just gets better and better.
I can't stop thinking about COS's fresh take on the classic trench.
From the shade to the shape, this is a bag you'll treasure forever.
A denim dress is something you'll reach for time and time again.
I have a feeling we're going to be seeing a lot of this bag.
Yes, it has pockets!
I always fall for bouclé style jackets.
A belt pulls a look together with a chic edge.
The shape of these jeans is seriously good.
A cosy knit comes in handy all year round, and this one comes in a mix of colours.
The low heel makes these incredibly wearable whilst the pointed toe adds elegance to every step.
Dark indigo denim has stolen my heart for 2024.
2024 is all about bold jewellery and these puffed hoops feel really fresh.
Ease and elegance all in one piece.
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