Welcome to Who What Wear UK’s Brit Month, a four-week-long riot of brilliant wardrobe-related things that just so happen to be British. From homegrown startup brands that we want to bring to your attention to the naturally awe-inspiring stylings of our nation’s best-dressed street stars, this is your hub for the finest fashion intel from these fair Isles.
So you know the exceedingly good wardrobes of Caroline Issa or Yasmin Sewell like the back of your hand, but what of the other UK-based fashion insiders who capture the glare of savvy street style photographers and, more importantly, who deserve your time and attention?
The same volume of pavement-side snaps of these eight ladies may not yet exist, but that’s exactly our point: Their editorial work is entirely well worth researching, however, bonus points must go out to them for their sartorial efforts. Efforts that are undoubtedly going to grow in visibility and status over the coming seasons, meaning these are the girls you need to know right now.
Discover our new British style insiders, and shop the core items that construct their signature looks.
Signature style:Elle UK’s accessories editor is, of course, a very well accessorised lady, but she doesn’t rely on standout shoes and bags alone: Donna wears culottes like no other and is particularly adept at making sportswear look luxe.
Signature style: This one shot of Natalie reads like her wardrobe’s greatest hits: She has an armoury of excellent denim (and is always first to know about a new jean label), a wide range of statement-making tops and can always be found in the hippest designer add-ons of the season.
Signature style: With her shock of turquoise hair, you can automatically sense this is a woman with a keen eye for colour. Elizabeth puts together girlish combinations—like frothy pastels—with a dash of punk. Think pink chiffon dress with chunky black flats.
Key piece: Florals—but only to be worn in the most unexpected ways.
Signature style: Stylist Tess is a delightfully bonkers addition to the UK fashion scene. She has a penchant for big, rad coats (and shoes, and bags) and an even stronger affinity for all things ripped and shredded—especially if they’re from Marques’Almeida.
Key piece: A wild piece of outerwear.
Julia Sarr Jamois, Senior Fashion Editor at <i>i-D</i>