There are certain things most British people seem to have a mutual love for. Bank holidays, Line of Duty and David Attenborough currently spring to mind. Another to add to this list? Button-front midi dresses, as they seem to be the most crowd-pleasing item regardless of body shape, personal style, shopping budget or post code. There's one Manchester-based brand in particular creating amazing printed button-front dresses up to a size 28: Neon Rose.
This brand is one of the leaders in the plus-sized sphere, as it creates its key dresses in curve and straight sizes, something that's sadly uncommon on the high street in the UK. It has developed a signature silhouette that's universally flattering: a maxi dress with a nipped-in waist, buttons along the front, a V-neck and short, puffy sleeves. This season, you'll find this dress in many different iterations, including vibrant checks and neutral linens. The brand has amassed a strong following of editors and influencers, so there's a wealth of ideas for how to style these dresses on Instagram.