Everyone in Our Office Is Buying a Dress From This Manchester-Based Label

There are certain things most British people seem to have a mutual love for. Bank holidays, Line of Duty and David Attenborough currently spring to mind. Another to add to this list? Button-front midi dresses, as they seem to be the most crowd-pleasing item regardless of body shape, personal style, shopping budget or post code. There's one Manchester-based brand in particular creating amazing printed button-front dresses up to a size 28: Neon Rose.

This brand is one of the leaders in the plus-sized sphere, as it creates its key dresses in curve and straight sizes, something that's sadly uncommon on the high street in the UK. It has developed a signature silhouette that's universally flattering: a maxi dress with a nipped-in waist, buttons along the front, a V-neck and short, puffy sleeves. This season, you'll find this dress in many different iterations, including vibrant checks and neutral linens. The brand has amassed a strong following of editors and influencers, so there's a wealth of ideas for how to style these dresses on Instagram.

Neon Rose on Instagram

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(Image credit: Ada Oguntodu)

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(Image credit: ASOS_Jazzmyne)

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(Image credit: Billie_Bhatia)

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(Image credit: SaraBrownDesign)

Shop Neon Rose Dresses

Next up, see our guide to the key trends for spring/summer 2019.

Emma Spedding