"Mom" Jeans Have Undergone a Rebrand for 2019, and I'm Into It

In 2013, Topshop introduced its "Mom Jeans" style—high-waisted, cropped, stiff straight-leg jeans. Five years later, they are still a key silhouette for the retailer. However, others have dropped the "mom" from the label of these jeans and have returned to calling them vintage-inspired straight legs. Selfridges's denim studio has over 11,000 pairs of jeans, so it seemed like the obvious place for me to try to find the best pairs.

Initially, I was told by a sales assistant that there were no mom jeans in the store—making it clear that this cut has gone under a rebranding this year. Mom jeans now go by the name "high" or "mid-rise" straight-leg jeans and usually have the word "vintage" used somewhere in the description. In 2013 the mom jeans backed by Topshop were predominantly in a light, bleached wash, however, this year's styles aren't as Saved by the Bell and come in darker, more classic washes. Keep scrolling for the four pairs that I think are the best around.

1. Mother

Photo:

Emma Spedding

My verdict: Mother is my favourite denim brand, and I liked how these were an update on a classic mom jean. They have the high waist and the vintage feel wash but have a slightly flared kick rather than a tapered rolled-up trouser leg. I am usually a size 28, but I always size down in Mother, so these are a 27.

2. Topshop

Photo:

Emma Spedding

My verdict: Next, I tried on Topshop's famous Mom Jeans and went for a size 28. I like the high-waist, however, I unrolled the cuffs on these, as they look a little more classic with a straight leg.

Rag and Bone

Photo:

Emma Spedding

My verdict: These were my favourite pair by far and looked good in every single one of the pictures I took in the changing rooms. The same can't be said for the other pairs. Again, I sized down with these jeans and found the 27 was the best fit.

Lee

My verdict: I also loved the wash of these Lee jeans, which are the pair I would probably choose to buy at £130. I would stay true to size or go up a pair in these (mine here are a 29). These are the only jeans I could find in Selfridges's denim hall with the name "mom jeans" on the label.

Shop More Mom Jeans

Next up, see our guide to the key denim trends we're into right now.