This Summer's Hottest Swimwear Trend Probably Isn't What You'd Expect

Bella Hadid and her model gang might be championing the sort of high-cut thong bikini bottoms that are synonymous with the ’90s, but there’s more demure swimwear movement going on in the real world right now. The term “modest bikini” is being furiously looked up on Pinterest, while fashion marketplace Lyst reported that bikinis with high waists (which are typically much lower cut than the ’90s hip-bearing styles) were the most searched-for shape in the UK last year.

Lucy Williams in a two-piece by Marysia Swim.

And it's not all about bikinis. Scroll through your Instagram feed and you'll likely spot a number of influencers in a demure one-piece in place of daring cut-out iterations, meaning the modesty trend extends to all areas of our swimwear.

So if you're more into modesty dressing for the beach than baring all, you'll be pleased to hear the choice is plentiful right now with the likes of Topshop, MangoASOS and Solid & Striped offering up a whole host of covetable options. Scroll through the gallery below to shop some of our favourite styles.

Take on two trends in one with this lilac swimsuit.

Or why not try some statement stripes?

This is the perfect choice for curvy silhouettes.

and High Waist Bikini Bottom (£90)

Always super flattering, play around with mixing and matching Beth Richards’s swim separates.

Beija London Get Wet Z Bikini Top (£60) and Get Wet Deep Brief (£25)

This new label has made responding to the needs of women’s differing cup sizes its mission. 

J.Crew has gotten in on the modesty act with its supremely desirable striped swim top.

The Parisian brand that launched the bikini over 70 years ago certainly knows a thing or two about how to flatter a woman’s body.

Opening Image: Lucy WilliamsCamille Charrière

This post was originally published at an earlier date and has since been updated.