Bella Hadid and her model gang might be championing the sort of high-cut thong bikini bottoms that are synonymous with the ’90s, but there’s more demure swimwear movement going on in the real world right now. The term “modest bikini” is being furiously looked up on Pinterest, while fashion marketplace Lyst reported that bikinis with high waists (which are typically much lower cut than the ’90s hip-bearing styles) were the most searched-for shape in the UK last year.
Lucy Williams in a two-piece by Marysia Swim.
And it's not all about bikinis. Scroll through your Instagram feed and you'll likely spot a number of influencers in a demure one-piece in place of daring cut-out iterations, meaning the modesty trend extends to all areas of our swimwear.
So if you're more into modesty dressing for the beach than baring all, you'll be pleased to hear the choice is plentiful right now with the likes of Topshop, Mango, ASOS and Solid & Striped offering up a whole host of covetable options. Scroll through the gallery below to shop some of our favourite styles.