Building a winter wardrobe can quickly become expensive, but we're about to reveal a place where you can buy trenches, puffers and velvet coats for less than £40. Seriously. Here at Who What Wear UK, we're constantly on the lookout for new high-street heroes, and Matalan has really upped its fashion game this season with pieces that truly defy their price tags.
We have turned to fashion influencers Gemma Talbot, Sophie of A Fashion Slave and Chelcie Nicole M. to show the five amazing coats they have discovered in Matalan and how they are going to wear them this winter. And with prices this good, you might just be tempted to buy all five. Keep scrolling to see—and shop—five of Matalan's key coats this season.